AIM Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.

Four people sit side by side at a table in a classroom or conference room, smiling at the camera. There is a whiteboard with faint writing behind them.

overview

overview

The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.

A woman stands and presents in front of a projected slide about study design and procedure in a classroom setting. She gestures with one hand while speaking; a sanitizer bottle and a laptop are visible on the desk beside her.

Research

March 26, 2019
“Communicating during an Outbreak or Public Health Investigation”
Glen Nowak
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]
Read More Read more about “Communicating during an Outbreak or Public Health Investigation”
January 14, 2019
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]
Read More Read more about “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
May 17, 2021
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic Broggi
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
Read More Read more about “Thou Shall Discern? Religious Native Ad Processing and Outcomes”
December 10, 2018
“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands
Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]
Read More Read more about “#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands

Faculty

  • Learn More
    Headshot of Jeong Yeob Han

    Jeong-Yeob Han

    Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

    About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

    Read More Learn more about Jeong-Yeob
  • Learn More
    A man with short, curly dark hair smiles at the camera. He is wearing a light purple button-up shirt and stands in front of a plain, white background, looking every bit the professional as someone with an advertising and public relations degree.

    Itai Himelboim

    Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

    About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

    Read More Learn more about Itai
  • Learn More
    Yan Jin, a woman with long black hair, wearing a sleeveless gray top and hoop earrings, smiles at the camera against a plain white background.

    Yan Jin

    C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

    About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

    Read More Learn more about Yan
  • Learn More
    Headshot of Jooyoung Kim

    Jooyoung Kim

    Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

    About Dr. Kim is Professor of Advertising and Executive Director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research examines advertising […]

    Read More Learn more about Jooyoung
  • Learn More
    Headshot of Glen Nowak

    Glen Nowak

    Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor

    About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

    Read More Learn more about Glen
  • Learn More
    Headshot of Glenna Read

    Glenna Read

    Associate Professor of Advertising

    About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]

    Read More Learn more about Glenna

Research Groups

  • AdBiS (Advertising & Branding Insights Studio)

    AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.

  • BBAM (Brain, Body and Media Lab)

    BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.

  • CIA (Crisis Insights & Analytics Lab)

    This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.

  • CRMC (Computational Research Methods Club)

    CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.

  • HEART (Health & Environmental Advertising Research Team)

    The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Social Media

Stay up-to-date by following us on social media.

Contact Us

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu

Events

Five students sit in a modern classroom with laptops and notebooks, engaged in discussion during the Grady Preview for Transfer Students. Other students and a bull mascot display are visible in the background through glass walls.

Intern Hours

Join us for Intern Hours, a peer networking event for Grady College students. Each session will feature a group of current Grady students who had or have internships in Summer or Fall 2026 or Spring 2027. Get tips on how they found their internships, how to prep for your own internship applications, what they did in the role and more. See details on this month’s featured interns on Instagram @UGAGradyCareers.

Read more about Intern Hours
A graphic depicting Gray Media with the word "gray" in large font, and "Content, Community, and Culture" smaller.

Gray Media Visit

Gray Media is visiting Grady College for internship and full-time hiring. They will host 1:1 meetings for students throughout the day. Check the Grady Job Leads listerv emails and weekly newsletter for more information soon.

Read more about Gray Media Visit
A close-up of Dean Charles Davis speaking in front of a group. He is a man with glasses and a beard, wearing a navy blue blazer over a checkered shirt. The background shows a blurred digital screen with the text "Greetings from Dean Charles..." and a CCTT banner to the left.

Dishing with the Dean

Dishing with the Dean is a casual, open-forum opportunity for new students, whether they are pre-Grady, transfer or newly admitted Grady students, to meet with Dean Charles Davis, ask questions and learn more about Grady College. RSVP Here!

Read more about Dishing with the Dean
A graphic for the Dow Jones News Fund that has the program's logo "NF" next to the words "Dow Jones News Fund."

Dow Jones News Fund (DJNF) Summer 2027 Internship Info Session

Join us for an info session for Grady College students with the Dow Jones News Fund (DJNF). Grady alumnae and former DJNF fellows Julianna Russ and Libby Hobbs will share their experiences.

The Dow Jones News Fund invites college students to apply for paid summer internships in audience engagement, business reporting, data journalism, digital media and multi-platform editing.

Each year DJNF arranges paid internships for nearly 100 college students across the country and provides them with advanced hands-on training, industry mentors and a robust peer and alumni network to tap into. Interns who are enrolled full-time or graduates with federal loans are also eligible for $1,500 scholarships.

To be considered, students must apply by Nov. 11, 2026 and take a timed, online qualifying test. There are five training tracks; students may apply for one or more. See more details here and learn more about the application process in the info session: https://dowjonesnewsfund.org/djnfinternships/

College sophomores, juniors, seniors and graduate students who are enrolled in school full-time as of Nov. 11, 2026, are eligible to apply. This includes December graduates. U.S. students studying abroad and international students already in the U.S. with work visas are also eligible. Former professionals (those who have worked full-time on staff as a journalist for a year or more) in the U.S. or abroad are not eligible.

If you are interested in applying, we strongly encourage you to attend to learn about the specifics of the application process.

Read more about Dow Jones News Fund (DJNF) Summer 2027 Internship Info Session
A room full of students sit in chairs, listening to three women speak in the front of the room.

Fall 2026 Alumni Board Meeting Networking Event

Looking for career advice from experienced professionals? Join the UGA Mentor Program and the Grady College alumni board for a fast-paced, interactive speed mentoring session where you’ll connect with industry leaders and career mentors.

During this event, you’ll rotate through small-group discussions with seasoned professionals, gaining valuable insights, asking questions, and receiving personalized career guidance. You’ll hear diverse perspectives and walk away with practical advice to help shape your future.

Don’t miss this chance to expand your network and accelerate your career journey!

Recommended attire for this event is Business Casual.

Students, register here on Handshake to attend: https://app.joinhandshake.com/stu/events/2009832

Read more about Fall 2026 Alumni Board Meeting Networking Event
A woman speaks at the front of a classroom while many students raise their hands. Large windows reveal trees outside, and a banner highlights Grady Corporate Engagement alongside UGA’s nationally ranked program.

National AdPR Week

Grady College’s AdPR Week is a celebration of the students, faculty and alumni who are part of the Department of Advertising and Public Relations. It will be held October 5 – 9, 2026.

Read more about National AdPR Week