AIM Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.

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overview

overview

The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.

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Research

March 26, 2019
“Communicating during an Outbreak or Public Health Investigation”
Glen Nowak
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]
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January 14, 2019
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]
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May 17, 2021
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic Broggi
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
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December 10, 2018
“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands
Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]
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Faculty

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    Headshot of Jeong Yeob Han

    Jeong-Yeob Han

    Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

    About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

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    A man with short, curly dark hair smiles at the camera. He is wearing a light purple button-up shirt and stands in front of a plain, white background, looking every bit the professional as someone with an advertising and public relations degree.

    Itai Himelboim

    Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

    About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

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    Yan Jin, a woman with long black hair, wearing a sleeveless gray top and hoop earrings, smiles at the camera against a plain white background.

    Yan Jin

    C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

    About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

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    Headshot of Jooyoung Kim

    Jooyoung Kim

    Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

    About Dr. Kim is Professor of Advertising and Executive Director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research examines advertising […]

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    Headshot of Glen Nowak

    Glen Nowak

    Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor

    About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

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    Headshot of Glenna Read

    Glenna Read

    Associate Professor of Advertising

    About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]

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Research Groups

  • AdBiS (Advertising & Branding Insights Studio)

    AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.

  • BBAM (Brain, Body and Media Lab)

    BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.

  • CIA (Crisis Insights & Analytics Lab)

    This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.

  • CRMC (Computational Research Methods Club)

    CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.

  • HEART (Health & Environmental Advertising Research Team)

    The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Social Media

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Contact Us

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu

Events

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Low Residency MFA in Narrative Media Writing Graduation 2026

On Saturday, Aug. 1, there will be a ceremony celebrating graduates of the Low Residency Masters of Fine Arts in Narrative Media Writing.

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NABJ Atlanta Alumni Reception

Save the date for Grady College’s NABJ Alumni Reception in Atlanta, ahead of the NABJ 2026 Convention and Career Fair. Participants may register here.

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Entertainment Careers Week

Grady College Entertainment Careers Week will be held September 14 – 18, 2026.

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Entertainment Careers Week Networking Night at Ciné

Save the date! Students and industry guests are encouraged to join us at Ciné in downtown Athens. Chat over some light bites and grow your professional network. This event is part of Entertainment Careers Week 2026. More information on submitting an RSVP will be added here soon.

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Intern Hours

Join us for Intern Hours, a peer networking event for Grady College students. Each session will feature a group of current Grady students who had or have internships in Summer or Fall 2026 or Spring 2027. Get tips on how they found their internships, how to prep for your own internship applications, what they did in the role and more. See details on this month’s featured interns on Instagram @UGAGradyCareers.

Read more about Intern Hours
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National AdPR Week

Grady College’s AdPR Week is a celebration of the students, faculty and alumni who are part of the Department of Advertising and Public Relations. It will be held October 5 – 9, 2026.

Read more about National AdPR Week