AIM Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.

Four people sit side by side at a table in a classroom or conference room, smiling at the camera. There is a whiteboard with faint writing behind them.

overview

overview

The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.

A woman stands and presents in front of a projected slide about study design and procedure in a classroom setting. She gestures with one hand while speaking; a sanitizer bottle and a laptop are visible on the desk beside her.

Research

March 26, 2019
“Communicating during an Outbreak or Public Health Investigation”
Glen Nowak
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]
Read More Read more about “Communicating during an Outbreak or Public Health Investigation”
January 14, 2019
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]
Read More Read more about “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
May 17, 2021
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic Broggi
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
Read More Read more about “Thou Shall Discern? Religious Native Ad Processing and Outcomes”
December 10, 2018
“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands
Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]
Read More Read more about “#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands

Faculty

  • Learn More
    Headshot of Jeong Yeob Han

    Jeong-Yeob Han

    Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

    About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

    Read More Learn more about Jeong-Yeob
  • Learn More
    A man with short, curly dark hair smiles at the camera. He is wearing a light purple button-up shirt and stands in front of a plain, white background, looking every bit the professional as someone with an advertising and public relations degree.

    Itai Himelboim

    Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

    About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

    Read More Learn more about Itai
  • Learn More
    Yan Jin, a woman with long black hair, wearing a sleeveless gray top and hoop earrings, smiles at the camera against a plain white background.

    Yan Jin

    C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

    About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

    Read More Learn more about Yan
  • Learn More
    Headshot of Jooyoung Kim

    Jooyoung Kim

    Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

    About Dr. Kim is the executive director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between […]

    Read More Learn more about Jooyoung
  • Learn More
    Headshot of Glen Nowak

    Glen Nowak

    Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor

    About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

    Read More Learn more about Glen
  • Learn More
    Headshot of Glenna Read

    Glenna Read

    Associate Professor of Advertising

    About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]

    Read More Learn more about Glenna

Research Groups

  • AdBiS (Advertising & Branding Insights Studio)

    AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.

  • BBAM (Brain, Body and Media Lab)

    BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.

  • CIA (Crisis Insights & Analytics Lab)

    This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.

  • CRMC (Computational Research Methods Club)

    CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.

  • HEART (Health & Environmental Advertising Research Team)

    The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Social Media

Stay up-to-date by following us on social media.

Contact Us

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu

Events

Woman sitting at a table laughs while registering students for an event. A sign that reads Intern Hours sits on the table.

Intern Hours

Join us for Intern Hours, a peer networking event for Grady College students. Each session will feature a group of current Grady students who had or have internships in Summer or Fall 2025 or Spring 2026. Get tips on how they found their internships, how to prep for your own internship applications, what they did in the role and more. See details on this month’s featured interns on Instagram @UGAGradyCareers.

Read more about Intern Hours

Prospective Student Day

Register here to join us at Grady College Prospective Student Day!

Read more about Prospective Student Day
A girl with a graduation stole smiles as she crosses the stage.

Spring 2026 Grady Convocation Ceremony

Grady College’s Spring 2026 Convocation Celebration will take place on May 6, 2026.

  • The ceremony will start at 2 p.m.
  • Graduates will have their names read in front of family, friends, faculty and staff as they cross the stage.
  • Dress is professional; caps and gowns are not worn for Grady Convocation.
  • Guests are asked to remain in their seats and not take pictures at the stage. Photos will be taken of each graduate crossing the stage and will be available free of charge after the event on the UGAGrady Flickr account.
  • The ceremony will be recorded and posted within 24 hours on the UGA Grady YouTube channel.
  • Students must register for convocation. Registration will open in April.
  • Tickets are not required for Spring Convocation.
  • Parking is available at one of several downtown parking lots. Please allow plenty of time to park and arrive as there will be convocation ceremonies downtown for other UGA units that same day.
More information can be found at https://grady.uga.edu/graduation/

Read more about Spring 2026 Grady Convocation Ceremony
A professor and students with graduation gowns and stoles pose for a picture in front of Grady College.

Spring 2026 Grady Graduation Celebration

Graduates and their parents are invited to celebrate with other graduates and faculty/staff at this drop-in celebration from 5 to 6:30  p.m. on May 8, 2026. Guests will enjoy light refreshments and photo opportunities with Dean Davis and others. Tickets are not required for the celebration at Grady College.

Read more about Spring 2026 Grady Graduation Celebration
Participants with the GAB Radio Talent Institute visit Truist Park during a Sports Broadcasting Day in May 2025.

GAB Media and Career Academy

The Georgia Association of Broadcasters’ Media and Career Academy is a chance for college students and recent graduates to network and connect while learning more about exciting opportunities in podcasting, television, radio, streaming, news/talk, sports, social media, sales, marketing, promotions and more! Industry professionals from around the country will bring their real-world knowledge to this intensive 6-day summer program. More details coming soon.

Read more about GAB Media and Career Academy

Entertainment and Media Studies Summer Academy

Are you interested in careers in the film, television, radio, online, mobile and other new media industries? In this course designed for high school students, participants will be introduced to the exciting entertainment field and what it encompasses.

They will gain valuable skills for conceiving what stories are worth telling while also gaining an understanding of the implications of visual storytelling in society. They will learn the basics of content production, from screenwriting to digital editing. Over the course of the week, they will work on a project to showcase in their portfolios.

For more details, visit https://www.georgiacenter.uga.edu/youth-program/entertainment-and-media-studies-6-8-2026/

Read more about Entertainment and Media Studies Summer Academy