AIM Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.



The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.


March 26, 2019
“Communicating during an Outbreak or Public Health Investigation”
Glen Nowak
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]
January 14, 2019
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]
May 17, 2021
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
December 10, 2018
“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands
Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]


  • Jeong-Yeob Han

    Associate Professor

    About: Dr. Han teaches communication theory, research methods, and technology and health. Research foci include health communication and technology, new media effects, and research methods and design. View Curriculum Vitae […]

  • Itai Himelboim

    Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Associate Professor

    About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

  • Yan Jin

    C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

    About Dr. Yan Jin teaches undergraduate Public Relations (PR), PR Research, PR Administration, AdPR Health, Crisis Communication, and PR Campaigns courses. She also teaches doctoral-level mass communication theory and graduate […]

  • Jooyoung Kim

    Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

    About Dr. Kim is the director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between advertising […]

  • Glen Nowak

    Associate Dean for Research and Graduate Studies, Co-Director of Center for Health & Risk Communication, Professor

    About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

  • Glenna Read

    Associate Professor of Advertising

    About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. View Curriculum Vitae Education: Ph.D., Mass Communication, Indiana University M.A., […]

Research Groups

  • AdBiS (Advertising & Branding Insights Studio)

    AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.

  • BBAM (Brain, Body and Media Lab)

    BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.

  • CIA (Crisis Insights & Analytics Lab)

    This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.

  • CRMC (Computational Research Methods Club)

    CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.

  • HEART (Health & Environmental Advertising Research Team)

    The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Social Media

Stay up-to-date by following us on social media.

Contact Us

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator



Hosted every semester, SLAM features New Media Certificate Capstone creations. Everyone is invited to this day dedicated to student projects that takes innovation and creativity to the next level.This semester, the NMI is doing things a bit differently. Faculty and students will head to Atlanta for the day. Once there, they’ll kick off SLAM with networking and snacks, followed by the student showcase. After presentations, the NMI will share student certificates and awards, and then cap off the evening with Xpo Encore—an opportunity to celebrate the students’ impressive achievements over delectable hors d’oeuvres, refreshing drinks and wonderful company. RSVP:

Fall 2023 Grady Graduation Celebration

Graduates and their guests are invited to celebrate with other graduates and faculty/staff at this drop-in celebration. Guests will enjoy light refreshments, opportunities to connect with fellow parents, faculty and staff, plenty of photo opportunities and an inside look at your student’s academic home. Tickets are not required for the celebration at Grady.

Students hug after convocation.

Fall 2023 Convocation

Congratulations to our fall 2023 graduates! Convocation will be held on Thursday, Dec. 14, at 10 a.m. at Hodgson Hall. More details will be released closer to the date.

Fall 2023 Commencement Ceremony

Friday, December 15, 2023 Undergraduate: 10:00 a.m., Stegeman Coliseum Graduate: 2:00 p.m., Stegeman Coliseum

Grady College Applications Deadline

Grady College’s current application cycle closes on Jan. 19 at 5 p.m. This application deadline is for those seeking to start at Grady in fall 2024.

Grady College Career Day

This day-long event connects companies and organizations with students seeking careers in digital, print and broadcast journalism, creative mass media, media sales, advertising and public relations. Internships and full-time positions will be available. All majors and pre-Grady students are encouraged to attend. It’s never too early to start building your network. More information will become available closer to the date.