AIM Club
Analytics, Insights and
Measurement (AIM) Club
The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.
overview
overview
The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.
Research
Faculty
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Jeong-Yeob Han
Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club
About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]
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Itai Himelboim
Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor
About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]
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Yan Jin
C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication
About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]
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Jooyoung Kim
Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor
About Dr. Kim is Professor of Advertising and Executive Director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research examines advertising […]
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Glen Nowak
Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor
About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]
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Glenna Read
Associate Professor of Advertising
About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]
Research Groups
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AdBiS (Advertising & Branding Insights Studio)
AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.
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BBAM (Brain, Body and Media Lab)
BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.
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CIA (Crisis Insights & Analytics Lab)
This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.
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CRMC (Computational Research Methods Club)
CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.
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HEART (Health & Environmental Advertising Research Team)
The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.
Questions about the Analytics, Insights and Measurement (AIM) Club?
Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu
Events
