AIM Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.

overview

overview

The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.

Research

March 26, 2019
“Communicating during an Outbreak or Public Health Investigation”
Glen Nowak
Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]
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January 14, 2019
“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”
Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]
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May 17, 2021
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic Broggi
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
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December 10, 2018
“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands
Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]
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Faculty

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    Headshot of Jeong Yeob Han

    Jeong-Yeob Han

    Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

    About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

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    Itai Himelboim

    Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

    About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

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    Yan Jin

    C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

    About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

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    Headshot of Jooyoung Kim

    Jooyoung Kim

    Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

    About Dr. Kim is the executive director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between […]

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    Headshot of Glen Nowak

    Glen Nowak

    Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor

    About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

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    Headshot of Glenna Read

    Glenna Read

    Associate Professor of Advertising

    About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]

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Research Groups

  • AdBiS (Advertising & Branding Insights Studio)

    AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.

  • BBAM (Brain, Body and Media Lab)

    BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.

  • CIA (Crisis Insights & Analytics Lab)

    This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.

  • CRMC (Computational Research Methods Club)

    CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.

  • HEART (Health & Environmental Advertising Research Team)

    The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Social Media

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Contact Us

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu

Events

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Journalism and Mass Communication Career Day 2026

Career Day connects organizations with students seeking internships and full-time roles in digital, print and broadcast journalism, entertainment, film, production, advertising and public relations. In recent years, the event has drawn 30-40 employers and 450+ students. We welcome all Grady College students, employers interested in hiring them, and our college’s faculty and staff to join us. This event is presented in partnership with the Georgia Association of Broadcasters and the UGA Career Center. Employers interested in attending: find all event details and the registration link here. Students: pre-registration is not necessary to attend. See the list of employers attending and details on prep events here on Handshake.

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Prospective Student Day

Register here to join us at Grady College Prospective Student Day!

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Intern Hours

Join us for Intern Hours, a peer networking event for Grady College students. Each session will feature a group of current Grady students who had or have internships in Summer or Fall 2025 or Spring 2026. Get tips on how they found their internships, how to prep for your own internship applications, what they did in the role and more. See details on this month’s featured interns on Instagram @UGAGradyCareers.

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Washington, D.C. Alumni Reception

For more than a decade Grady college students and faculty have visited Washington, D.C. to learn more about communications roles in the area and meet alumni. Join us to welcome the group and network with fellow alumni. Appetizers and non alcoholic beverages will be served. Register by Feb. 17.

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Student Coffee Bar, presented by the PAW Program

Stop by this event to grab a free coffee, meet Grady’s Experiential Learning team and learn more about the PAW Program. Starting at 10 a.m. and going while supplies last.

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GSPA Spring Workshop and Awards

The Georgia Scholastic Press Association and its middle and high school members from across the state will celebrate the best in scholastic journalism at the Spring Workshop and Awards. The event will be held at the University of Georgia Center for Continuing Education on Wednesday, March 18, 2026. Check-in begins at 8 a.m. A workshop will lead the event, 9-11:45 a.m., followed by a banquet-style awards luncheon at noon, catered by the Georgia Center. Professional dress is suggested. The 2026 program will be a available closer to the event. Visit https://www.ugagspa.org/workshop-awards for more.

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