Analytics, Insights and Measurement (AIM) Club

Analytics, Insights and
Measurement (AIM) Club

The Analytics, Insights, and Measurement (AIM) Club is a central place for graduate education and training at Grady College.

The AIM Club has three missions. First, it promotes graduate student-led research and their active role in organizing and driving research plans and actions. Second, it leverages existing graduate classes and research facilities in Grady, aiming to bolster faculty mentoring and collaboration with graduate students. Third, it provides a forum for new insights, conversation, and shared learning, cultivating an intellectually vibrant climate built on Grady’s theoretical and methodological diversity. AIM Club houses several faculty and graduate student-affiliated research groups and provides education and resources for graduate students.

March 26, 2019

“Communicating during an Outbreak or Public Health Investigation”

Glen Nowak

Abstract: Epidemiologists and medical investigators deployed to disease outbreaks and public health investigations involving illness and deaths often need to communicate the journalists, local officials, and community members. This chapter […]

January 14, 2019

“The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand Placement Type of Consumer Responses to Influencer Advertising.”

Taeyeon Kim (Grady PhD Student) was awarded the 2018-2019 American Academy of Advertising Dissertation Award ($2,500) for her proposal “The Effects of Influencer Type (Micro vs. Macro Influencer) and Brand […]

May 17, 2021

“Thou Shall Discern? Religious Native Ad Processing and Outcomes”

Marilyn Primovic Broggi

Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]

December 10, 2018

“#YSL, is this enough?” Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Instagram Posts of Luxury versus Mass-market Cosmetic Brands

Abstract: This study examined effects of hashtag type (brand name versus empowering campaign hashtag) on information value and attitude towards hashtags. Results indicated that consumers showed more favorable attitudes towards […]

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Jeong-Yeob Han

Associate Professor; Director of Strategic Health & Risk Communication Program; Director of Analytics, Insights, & Measurement (AIM) Club

About: Dr. Han teaches undergraduate Health Communication and Health & Risk Communication Campaigns courses and graduate Mass Communication Research Method and Technology and Health courses. Research foci include health communication […]

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Itai Himelboim

Thomas C. Dowden Professor of Media Analytics; Director of the SEE Suite: Social media Engagement & Evaluation; Professor

About: Dr. Himelboim, the Thomas C. Dowden Professor of Media Analytics and director of the SEE Suite, studies the role social media plays in news, politics and international communication. Through […]

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Yan Jin

C. Richard Yarbrough Professor in Crisis Communication Leadership; Professor of Public Relations; Director of Crisis Communication Think Tank; Associate Director of Center for Health & Risk Communication

About: Dr. Yan Jin currently teaches undergraduate Crisis Communication course and graduate Crisis Communication and Strategic Conflict Management, ADPR Theory, and Mass Communication Theory courses. Her primary research programs are […]

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Jooyoung Kim

Executive Director, James M. Cox Jr. Center for International Mass Communication Training and Research; Dan Magill Georgia Athletic Association Professor in Sports Communications; Professor

About Dr. Kim is the executive director of the Cox International Center and the executive director of the Cox Center CAM Fellows Program. His research focuses on the interaction between […]

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Glen Nowak

Jim Kennedy New Media Professor; Associate Dean for Research and Graduate Studies; Co-Director of Center for Health & Risk Communication; Professor

About: Nowak is responsible for developing and managing the College’s new Center for Health and Risk Communication, which seeks to foster an interdisciplinary approach to health and risk-related Communication projects, […]

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Glenna Read

Associate Professor of Advertising

About: Dr. Read teaches Media Strategy and Insights and Analytics. Research interests are media psychology/effects, identity and representation, and psychophysiology. Education: Ph.D., Mass Communication, Indiana University M.A., Experimental Psychology, Appalachian […]

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AdBiS (Advertising & Branding Insights Studio)

AdBiS’ purpose is to produce research-driven insights connecting advertising and branding.
BBAM (Brain, Body and Media Lab)

BBAM’s research interest is applying psychophysiological tools to investigate questions about media and advertising.
CIA (Crisis Insights & Analytics Lab)

This group collaborates with scholars and practitioners to examine and provide insights on effective and ethical management of crisis issues, strategic conflict management and risk communication.
CRMC (Computational Research Methods Club)

CRMC aims to enhance students’ learning through hands-on experiences and utilize cutting-edge data-driven analytic tools.
HEART (Health & Environmental Advertising Research Team)

The HEART group examines the influence of health and environmental information disseminated through multiple media channels in the context of COVID-19, cancer, vaccination and more.

Questions about the Analytics, Insights and Measurement (AIM) Club?

Jeong-Yeob Han, Associate Professor of Advertising, AIM (Analytics, Insights, & Measurement) Club Coordinator
jeonghan@uga.edu

Events

Woman talks with a student during a networking event.

Pitch Perfect: Networking for Film Festivals

Tuesday, March 17

Building on a successful 2025 pilot, the 2026 Pitch Perfect program will offer focused, industry‑aligned preparation that reflects the current realities of Georgia’s entertainment landscape. The event equips students with the skills, confidence, and strategic awareness needed to navigate professional conversations, articulate their interests clearly, and leverage Backlight as a career‑building opportunity—not just a showcase

Students should attend if they’d like to get networking practice, to get more experience speaking about their creative projects or to prepare for the upcoming Backlight Student Film Festival on March 27.

Students can register to attend here on Handshake: https://uga.joinhandshake.com/events/1917606/share_preview

GSPA Spring Workshop and Awards

Wednesday, March 18

The Georgia Scholastic Press Association and its middle and high school members from across the state will celebrate the best in scholastic journalism at the Spring Workshop and Awards. The event will be held at the University of Georgia Center for Continuing Education on Wednesday, March 18, 2026. Check-in begins at 8 a.m. A workshop will lead the event, 9-11:45 a.m., followed by a banquet-style awards luncheon at noon, catered by the Georgia Center. Professional dress is suggested. The 2026 program will be a available closer to the event. Visit https://www.ugagspa.org/workshop-awards for more.

Prospective Student Day

Friday, March 20

Male student sits in a chair and talks with other students. A sign in front of the student reads Featured Intern.

Intern Hours

Tuesday, March 24

Join us for Intern Hours, a peer networking event for Grady College students. Each session will feature a group of current Grady students who had or have internships in Summer or Fall 2025 or Spring 2026. Get tips on how they found their internships, how to prep for your own internship applications, what they did in the role and more. See details on this month’s featured interns on Instagram @UGAGradyCareers.

2026 Dawg Day of Giving

Thursday, March 26

Things are heating up for the fifth annual Dawg Day of Giving! Join us at the Instructional Plaza on Thursday, March 26, from 10 a.m. to 2 p.m. as we celebrate the impact of philanthropy. Stop by to enjoy snacks and prizes, and take your shot at guessing how many gifts we’ll receive by placing your mark on our live gift thermometer.

2026 Grady Salutes

Friday, March 27

We look forward to recognizing our Alumni Award honorees and Grady Fellowship inductees at Grady Salutes on March 27, 2026. The 2026 Grady Salutes event includes a catered luncheon on the Schnitzer Family Media Lawn. Our 2026 Alumni Award honorees include:

Sarah Karges (ABJ ’15)
Eric NeSmith (ABJ ’02)
Tracy Brown (ABJ ’88)
Wilson Lowrey (MA ’90, PhD ’00)

We also honored our 2026 Grady Fellowship Inductees:

Tracy Brown (ABJ ’88)
Maureen Clayton (ABJ ’80, MA ’84)
Alan Griggs (ABJ ’72)

The cost is $50 per person, and reservations should be made by March 18. Reservations can be made here.