Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors
International Communication Association (ICA) Conference, May 26-30, 2022, Paris, France
Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) to examine: (1) the strengths of different groups of individual-level variables in predicting conspiracy beliefs about COVID-19 and related health behaviors; and (2) the role of beliefs in conspiracy theories about COVID-19 in mediating the relationship between individual differences and COVID-19 health-related behaviors. Our findings provide implications to pandemic communication theory and practice.
Will humor increase the effectiveness of human papillomavirus (HPV) advertising? Exploring the role of humor, STD information, and knowledge
Abstract: In this research, we seek to provide effective message strategies to communicate stigma associated health issues such as the human papillomavirus (HPV), by exploring the roles of humor, STD […]
Bridging the Fear and Hope: A Smartphone Eye-Tracking Examination of the Effects of Hope in Fear-based Health Messages
Abstract: This study used a smartphone eye-tracking approach to examine understudied areas in health communication – hope in fear appeal – when people are exposed to differential emotional shifts with fear […]
