Ph.D. Degree Program Archive
Picture Perfect
Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined […]
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
When do viewers share viral video advertising?
Abstract: this study aims to examine the psychological mechanism in which the brand placement prominence influences consumers’ forwarding intention of viral video advertising, and to investigate the moderating role of […]
Does Generational Differences and Emotion Matter to Predictors for Cancer Risk Perception
Abstract: Drawing on the Social Amplification of Risk Framework (SARF), this research investigated whether individual amplification stations (such as emotion, cancer information seeking, family cancer history, and fatalistic belief) and social […]
The Looking Glass Celebrity
Abstract: The Kim Kardashian: Hollywood mobile app game has been an immensely popular game that earned $200 million in its first year of release alone. In order to “win” this […]
The Effects of News Framing and Issue Attribution on Chinese College Students’ Responses to Depression Coverage
Abstract: Depression is now one of the most severe public health threats in China and among Chinese college students. To examine the role of depression news coverage and address barriers […]
Uses and Gratifications of Social Networking Sites for Social Capital
Abstract: Applying uses and gratifications theory (UGT), this study examined users of four social networking sites (SNSs): Facebook, Twitter, Instagram, and Snapchat, and their influence on online bridging and bonding […]
Inseparable Duos
Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only […]
It is hard to make them happy when they are full of hopes
Abstract: Although previous context effect literatures have confirmed the mood congruence effect, this study attempts to examine the emotional blunting phenomenon that could possibly occurs between same valence emotions when […]
Track 2
Abstract: Familial relationships, or lack thereof, are replayed through musical texts as the author reflects on her experience revealing her father’s alcoholism in previous autoethnographic research. Song lyrics are used […]