Important Tweets Matter
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Related Research
-
How Do Social Media Influencers Motivate Prosocial Intentions? The Interaction of SMI Gender and ExpertiseHarrison, V. S., Vafeiadis, M., Carla White, Alawonde, T. F., & Vasquez, R. (2026). “How Do Social Media Influencers Motivate Prosocial Intentions? The Interaction of SMI Gender and Expertise.” International […]
-
The Handbook of Innovations in Strategic Communication: AI, Futurism and DirectionsLance Porter contributed a chapter to a book – The Handbook of Innovations in Strategic Communication: AI, Futurism and Directions (2025), edited by Bowen, S. and Erzikova, E. – that […]