Keib, Kate & Himelboim, Itai. (2016, August) Important Tweets Matter; Predicting Retweets in the #Blacklivesmatter Talk on Twitter. Presented at the AEJMC national conference held in Minneapolis, MN. CTEC Division.
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]