Important Tweets Matter

Keib, Kate & Himelboim, Itai.  (2016, August) Important Tweets Matter; Predicting Retweets in the #Blacklivesmatter Talk on Twitter. Presented at the AEJMC national conference held in Minneapolis, MN. CTEC Division.

Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.

Kate Keib  Itai Himelboim 

Related Research


You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.

Borah, P., Trude, B., Binford, M., Keib, K., and Himelboim, I. (2022). “You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.” Internet Research. […]

Bryan TrudeItai HimelboimMatthew Binford
read more
Navigating Political Scandal and Reputation Crisis in Social Media

Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]

Joseph Watson
read more