Important Tweets Matter
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Related Research
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When We Think ‘News Will Find Me’: Relative Credibility of Social-Media Friends, Algorithms, and EditorsMengqi (Maggie) Liao, Sun, Y., Durotoye, T., Gil de Zúñiga, H., & Sundar, S. S. (2026). “When We Think ‘News Will Find Me’: Relative Credibility of Social-Media Friends, Algorithms, and […]
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Corporate social advocacy (CSA) and crisis communication: Examining the effectiveness of crisis responses to backlashRuoyo Sun (2026). “Corporate social advocacy (CSA) and crisis communication: Examining the effectiveness of crisis responses to backlash,” In Y. Lee, J. Y. Li, & W. Tao (Eds.), Strategic communication […]