Important Tweets Matter
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.
Related Research
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Navigating News-triggered Business Communication Challenges: Strategic Management of Media-Driven Brand RiskNaYoung Song and Jim Pierpoint (Grady MA alum), “Navigating News-triggered Business Communication Challenges: Strategic Management of Media-Driven Brand Risk”, presented at 2025 Association for Business Communication (ABC) Annual International Conference […]
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Brand activism: the artificial and authentic future of social media and strategic communicationLance Porter (2025). “Brand activism: the artificial and authentic future of social media and strategic communication,” in Bowen, S. and Erzikova, E. (Eds.) Handbook of Innovations in Strategic Communication: AI, Futurism […]