Lee, Yen-I. (Grady doctoral student), Jin, Yan., & Nowak, Glen. (2016, August). Inseparable Duos: The Effects of Message Framing and Presentation on College Students’ Responses to Flu Vaccine Public Service Advertisements. Presented to Advertising Division at AEJMC national conference in Minneapolis, MN.
Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only presentation) between-subject experiment with a sample of U.S. college students (N = 122). The findings indicated that flu vaccine PSAs that utilized a gain-framed image-based message or a loss-framed text-only message elicited greater confidence in flu vaccine, positive affect toward advertisement, and positive attitude toward flu vaccine. In contrast, a loss-framed image-based message and a gain-framed text-only message triggered negative attitudes toward flu vaccine.
Leveraging Influencers to Increase HPV Vaccination Intention: The Impact of Message Framing and Health Regulatory Fit Using Repeated Measures
Nathaniel Evans, Grace Adams (current Grady Phd Student), and Hyoyeun Jun (former Grady PhD) (Forthcoming), “Leveraging Influencers to Increase HPV Vaccination Intention: The Impact of Message Framing and Health Regulatory Fit […]
Viewing violent policing videos contributes to trauma symptoms for Black Americans
Glenna Read, Yan, H. L., & Bailey, R. L. (forthcoming). “Viewing violent policing videos contributes to trauma symptoms for Black Americans.” Cultural Diversity & Ethnic Minority Psychology. Abstract: This research investigates […]
