Advertising & Public Relations Archive
Effects of Brand Name versus Empowerment Advertising Campaign Hashtags in Branded Instagram Posts of Luxury versus Mass-market Brands
Abstract: Through 2 studies, this research examined consumer responses to empowerment hashtags in social media-based fashion advertising. The findings of Study 1 indicated that consumers showed more favorable attitudes towards […]
Information Vetting as a Key Component in Social-Mediated Crisis Communication: An Exploratory Study to Examine the Initial conceptualization
Abstract: In order to understand publics’ crisis information consumption in an increasingly competitive and conflicting media environment, this study addresses how and why individuals vet information (or not) in social-mediated […]
Laughing with Science: The influence of audience approval on engagement
Abstract: While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive […]
Misinformation and public opinion of science and health: Approaches, findings, and future directions.
Abstract: This work summarizes the misinformation literature in the context of science and health. The public opinion work in this space reveals inconsistencies in how the term has been defined […]
David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations
David Clementson received a $500 grant from the Glen M. Broom Center for Professional Development in Public Relations, at San Diego State University to test narrative persuasion strategies and crisis […]
Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation
Abstract: In an age of uncertainty, entrepreneurial leaders need tools and frameworks to prepare for the challenges posed by competitive marketplaces. This workshop demonstrates a training exercise based on the […]
Technology as a Global Environmental Solution: Opportunities, Challenges, and Considerations
Abstract: There is often a tension between global economic growth and the environmental problems that often come with such growth. In particular, some find it unfair that the global north […]
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Experiment 1 (N = 294) examined effects of organization (brand versus non-profit) and message types […]
The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020. Abstract: This paper aims examines how different source of information affect public’s forgiveness and […]
To Vet, or Not: That Is the Process: Scale Development for Measuring Individuals’ Information Vetting
Accepted for presentation at the International Communication Association (ICA) Conference, Information Systems Division, May 21-25, 2020, Gold Coast, Australia. Abstract: To refine the conceptualization and operationalization of information vetting in […]