The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020.
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020.
Abstract: This paper aims examines how different source of information affect public’s forgiveness and corporate reputation when an organization employ crisis response strategies. A 2 (crisis strategies: defensive vs accommodative) x 3 (source: organization, CEO, employee) between-subjects experiment design will be conducted to explore the relationship among variables.
Exploring Differences in Crisis Literacy and Efficacy on Behavioral Responses during Infectious Disease Outbreaks
Abstract: This study examined the effects of literacy and efficacy on individuals’ protective action taking and information seeking during the early phase of infectious disease outbreaks through a nationally representative survey […]
Navigating Political Scandal and Reputation Crisis in Social Media
Abstract: Social media presents unique challenges and opportunities to practitioners in the public affairs context. The dominant social media platforms allow organizations to communicate directly with voters, supporters, and customers, […]
