The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020.
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020.
Abstract: This paper aims examines how different source of information affect public’s forgiveness and corporate reputation when an organization employ crisis response strategies. A 2 (crisis strategies: defensive vs accommodative) x 3 (source: organization, CEO, employee) between-subjects experiment design will be conducted to explore the relationship among variables.
Controversial Fashion and Corporate Crisis Learning: An Analysis of the Recent History of Diversity-Related Crisis Events in the Global Fashion Industry
Abstract: In recent years, several fashion organizations have received trenchant criticisms made against garments and fashion campaigns that included designs and graphics with negative racial connotations. Crisis issues can be amplified quickly with the use of social media, which often escalates the conflict between a crisis stricken organization and its emotionally charged online stakeholders. The […]
Information Vetting as a Key Component in Social-Mediated Crisis Communication: An Exploratory Study to Examine the Initial conceptualization
Abstract: In order to understand publics’ crisis information consumption in an increasingly competitive and conflicting media environment, this study addresses how and why individuals vet information (or not) in social-mediated crisis situations. Built upon the social-mediated crisis communication (SMCC) model as well as grounded in the elaboration likelihood model and the meta-cognition theory, this study […]
