The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
The importance of source credibility in crises to maintain corporate reputation in a socially mediated era: A mediating role of source credibility
Accepted for presentation at the International Public Relations Research Council Conference, Orlando, FL, March 5-7, 2020.
Abstract: This paper aims examines how different source of information affect public’s forgiveness and corporate reputation when an organization employ crisis response strategies. A 2 (crisis strategies: defensive vs accommodative) x 3 (source: organization, CEO, employee) between-subjects experiment design will be conducted to explore the relationship among variables.
Related Research
-
The Messenger is the Message: Examining the Effects of Crisis Type and Spokesperson Choice on Publics’ Moral Emotions, Perceived Accountability and Authenticity, and Behavioral IntentionsRongting Niu (Ph.D. candidate), Ejae Lee, Yan Jin and Yi Zhao (Ph.D. student), “The Messenger is the Message: Examining the Effects of Crisis Type and Spokesperson Choice on Publics’ Moral Emotions, Perceived […]
-
Advancing Crisis READINESS in a Global Context: Exploring Theoretical Development and Adaptation of Crisis Communication in AsiaEjae Lee and Yan Jin (2026). “Advancing Crisis READINESS in a Global Context: Exploring Theoretical Development and Adaptation of Crisis Communication in Asia.” Journal of Contingencies and Crisis Management, 34(2), e70162. […]