Advertising & Public Relations Archive
Connecting Sponsor Brands through Sports Competitions: An Identity Approach to Brand Trust and Brand Loyalty
Pan, Polin, & Joe Phua (Forthcoming). Connecting Sponsor Brands through Sports Competitions: An Identity Approach to Brand Trust and Brand Loyalty. Accepted for publication in Sport, Business, Management: An International […]
Effects of partisan bias on perceptions of evasion in a political news interview
Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Effects of partisan bias on perceptions of evasion in a political news interview. Paper to be presented at the 106th […]
Narrative storytelling and anger in crisis communication
Clementson, D. E., & Xie, T. (Grady PhD student) (2020, Nov.). Narrative storytelling and anger in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public […]
Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication
Clementson, D. E. (2020, Nov.). Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication. Paper to be presented at the 106th National Communication Association conference, Public Relations division, Indianapolis, IN. […]
Comparing Expectancy Violations Committed by Influencer Advertising Sources on Social Media
Marilyn Primovic and Dr. Joe Phua, Comparing Expectancy Violations Committed by Influencer Advertising Sources on Social Media. To be presented virtually at the AEJMC 103rd Annual Conference in August, 2020. […]
Communicating with the Public During a Public Health Emergency
Glen Nowak is an invited panelist at the June 25-July 2 (virtual) annual meeting of the Society for Birth Defects Research and Prevention. The panel session on June 29 is […]
Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages
Read, G. L. (Forthcoming). Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages. Journal of Communication. Abstract: This study investigates how news […]
State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes
Qingru Xu and Peggy J. Kreshel, (Forthcoming). “State v. Professional: A Case Study of How Chinese New Media Construct Elite Female Athletes.” International Journal of Sport Communication. Abstract: In this […]
Leading by Ear: Podcasting as an Educational Leadership Tool
Charlotte Norsworthy (Grady M.A. student) and Keith Herndon. (Forthcoming). Leading by Ear: Podcasting as an Educational Leadership Tool. Journal of Leadership Education. Paper accepted for the annual conference of the […]
Adherence to Timely Vaccinations in the United States
Hargreaves AL, Glen J. Nowak, Paula Frew, AR Hinman, WA Orenstein et al., “Adherence to Timely Vaccinations in the United States,” Pediatrics, 145(3, March 2020):e20190783. Abstract: We used 2014 National […]