Laughing with Science: The influence of audience approval on engagement
Abstract: While there is mounting evidence that humor can be an effective means of engaging publics, much remains to be learned about the contextual factors that shape how audiences receive and process humorous scientific content. Analyzing data from a controlled experiment (N = 217), this study explores the differential impact of exposure to stand-up comedy featuring a scientist that generates considerable laughter from the audience vs. stand-up comedy lacking audience reaction. Among the key findings, audience laughter served to heighten the affective response of viewers, and affective response was positively linked to two forms of audience engagement with science.
Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news
Pjesivac, I., Wojdynski, B., & Geidner, N. (2021). Television infographics as orienting response: An eye-tracking study of the role of visuospatial attention in processing of television news. Abstract: This experimental study (N = 77) examined the role of infographics in orienting viewer’s attention in television news. The results of pupil dilation measurements using the eye-tracking method showed […]
Rewitched: Retextuality and the Queering of Bewitched
Abstract: At the same time the 1960s sitcom Bewitched aired in reruns next to drag queens on LOGOtv, a cable channel targeted to LGBTQ viewers, it also aired on the former National Christian Network channel (Familynet) immediately preceding a line-up of church programs featuring far-right, anti-gay activists. How can a TV text be supple enough […]