Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation
Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation
Abstract: In an age of uncertainty, entrepreneurial leaders need tools and frameworks to prepare for the challenges posed by competitive marketplaces. This workshop demonstrates a training exercise based on the model of perceived attributes of innovation that provides insights into a product or service’s relative advantage. It also illustrates how attributes such as compatibility and low complexity contribute to innovative thinking that lead to disruptive inventions.
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