Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation
Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation
Abstract: In an age of uncertainty, entrepreneurial leaders need tools and frameworks to prepare for the challenges posed by competitive marketplaces. This workshop demonstrates a training exercise based on the model of perceived attributes of innovation that provides insights into a product or service’s relative advantage. It also illustrates how attributes such as compatibility and low complexity contribute to innovative thinking that lead to disruptive inventions.
Related Research
-
IDOLSNeil Landau is co-Executive Producer on the live action feature film IDOLS that completed production in Spain and is currently in post-production. Warner Bros is distributing in November 2025.
-
BUFFALO KIDSNeil Landau’s most recent animated feature film BUFFALO KIDS was nominated for a Gaudi Award in Spain.