Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation

Windham, Caroline (Grady MA student); Herndon, Keith; Adams-Pope, Brittany; Lake, Kendall (Grady MA students). Teaching Entrepreneurial Leaders Through a Lens of the Perceived Attributes of Innovation. Training presentation accepted for the Student Global Leadership Conference (Foundation for International Education), London, UK, April. 2020

Abstract: In an age of uncertainty, entrepreneurial leaders need tools and frameworks to prepare for the challenges posed by competitive marketplaces. This workshop demonstrates a training exercise based on the model of perceived attributes of innovation that provides insights into a product or service’s relative advantage. It also illustrates how attributes such as compatibility and low complexity contribute to innovative thinking that lead to disruptive inventions.

Keith Herndon