Advertising & Public Relations Archive
How Camera Perspective Contributes to Normative Judgments of Officers and Citizens in Police Use of Force Videos
Abstract: Social media provide the opportunity to create and maintain online and offline social relationships (Kuss & Griffiths, 2011, 2017), though they also provide opportunities to influence public discourse (Bennett, […]
Infectious Disease Risk (IDR) Perception and Prospective Tourists’ Travel Intention to a Mega-sport Event Host Country: The Mediating Role of Risk Information Seeking
Abstract: While risk perception has been the subject of many sport tourism studies, much remains to be linked with risk information seeking, travel-related response, and behavior in the sport tourism […]
The Effects of Responding Strategy with Crisis Narratives on Effectiveness of Communicating Ongoing Crisis of Sexual Harassment
Abstract: Effective response strategies and narratives are crucial for organizations to manage crisis situations. Grounded in SCCT (Coombs, 2007) and narratives of crisis (Seeger & Sellnow, 2016), this study aims […]
Uncovering layers in health risk communication: The roles of risk tolerance, message fatigue, and trust
Abstract: One of the understudied topics in risk communication is why individuals do not follow or are resistant to recommended behaviors that optimize personal health outcomes. To understand the dimensionality […]
The Roles of Perceived Uncertainty of Crisis Responsibility and Attribution-based Crisis Emotions on Publics’ Information Seeking about an Organizational Crisis
Abstract: Uncertainty is one of the key characteristics of an organizational crisis that needs to be addressed in an organization’s crisis responses. Although a large body of uncertainty research has […]
Tracing the Caring Relationships Found Within Three Virus Outbreaks: A Public Health Communications Perspective
Abstract: The world is subject to many an affliction and pandemic, as seen most recently with COVID-19. This study, in an attempt to better understand the trends and workings of […]
Strategic Decision-Making for Public Relations: Determining the Importance of Contingency Theory Factors Through a Conjoint Analysis
Abstract: This study uses a novel approach, the conjoint analysis, as a way to investigate the interactions between three factor groupings of the contingency theory variables that are relevant for […]
Do Young Adults Attend to Health Warnings in the First IQOS Advertisement in the U.S.? An Eye-Tracking Approach
Abstract: Introduction: In October 2019, a heated tobacco product (HTP) IQOS debuted in the United States. This study examined young adults’ attention and cognitions in response to an IQOS ad […]
The effects of commercial breaks on ad and program memory: A neurophysiological study
ABSTRACT: Though the commercial break (CB) is a common advertising strategy, the neural processing that CBs evoke and effective CB positioning remain unclear. We investigated the effects of CB interruption, […]
Time Heals All Wounds: How Discounting Cues and Multiple Exposures Impact the Effectiveness of Infleuncer Advertising Over Time
Abstract: Through an online experiment with a 2 (no ad disclosure/standardized ad disclosure ’paid partnership with the (brand)’) x 2 (single exposure to the influencer content/multiple exposure to the influencer […]