Advertising & Public Relations Archive
Pro-Veganism on Instagram: Effects of User-Generated Content (UGC) Types and Content Generator Types in Instagram-Based Health Marketing Communication about Veganism
Abstract: Purpose: Through two experiments, this study assessed source and message effects of Instagram-based pro-veganism messages. Design/methodology/approach: Experiment 1 (N = 294) examined effects of organization (brand vs nonprofit) and […]
PR Women with Influence: Breaking Through Ethical and Leadership Challenges
Meng, J., & Neill, M. S. (2021). PR Women with Influence: Breaking Through Ethical and Leadership Challenges. New York: Peter Lang International Academic Publishers. *This book is Volume 6 of […]
Won the best article of the year from Journal of Interactive Advertising
Yun, Joseph T., Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, and Itai Himelboim (2020), Won the best article of the year from Journal of Interactive Advertising (for 2020).”Computationally […]
The Arthur W. Page Center Top Ethics Paper Award
Juan Meng, University of Georgia, and Marlene S. Neill, Baylor University won The Arthur W. Page Center Top Ethics Paper Award in recognition for exceptional research that refines and expands […]
2020 Best Master Thesis Award for Excellence on Theoretical Impact
Daniel Ziegele (Grady visiting graduate student), Master’s thesis title, “Work stress among communication professionals: A comparative study between Germany and the United States,” received the 2020 Best Master Thesis Award […]
“Thou Shall Discern? Religious Native Ad Processing and Outcomes”
Marilyn Primovic’s dissertation proposal “Thou Shall Discern? Religious Native Ad Processing and Outcomes” was selected for $1400 of funding from the American Academy of Advertising Dissertation Award Competition. My chair […]
Grant Award: Dr. Maria Len-Rios
Willis, Erin; Schauster, Erin; Len-Ríos, María E.; Debaere, Majorie. “Patient Influencers: The Morality of Paid Influence in Pharmaceutical Advertising.” Award Amount: $7,000; 2021 Page Center Ethics of Care grant from […]
The More You Win, The Less You Believe? An Examination of the Moderating Effect of Team Performance on Attitude Toward Message of Sport Fan’s Superstitions
Abstract: The purpose of this study was to revisit the Bud Light “Superstitions” campaign, for which we examined how superstitious fans’ inferences of manipulative intention might influence their responses to […]
Computer-tailored Intervention Increases Colorectal Cancer Screening Among Low-Income African Americans in Primary Care: Results of a Randomized Trial
Abstract: Background: African Americans have the highest colorectal cancer (CRC) incidence and mortality rates of any racial/ethnic group and screening rates remain well below the National Colorectal Cancer rountable screening […]
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model […]