Advertising & Public Relations Archive
Examining the characteristics and virtues associated with servant leadership in public relations
Abstract: The purpose of this study is to understand the extent to which servant leadership and ethics of care are being practiced by public relations leaders. This study provides in-depth […]
Understanding the competency spectrum for communication management: The need, the gap, and the continuous learning mindset
Abstract: Communication practitioners are expected to master a wide range of communication and non-communication skills to demonstrate efficiency and competency. Although the competency spectrum has been taken for granted in […]
Factors that Impact COVID-19 Conspirational Beliefs and Health-Related Behaviors
Abstract: To further investigate the role of conspirational beliefs on health-related behaviors during a health pandemic such as COVID-19, we conducted an online survey among U.S. adults (N = 798) […]
Trust and Cultural Factors Shaping COVID-19 Vaccination Intentions across Six Countries
Abstract: Based on a COVID-19 pandemic communication survey (N = 3,124) in Australia, Finland, Italy, South Korea, Sweden, and the United States, our study examined how trust in government sources […]
Threat Assessments and Organization Resources for DEI and Ethics: Practitioner Insights on Sticky Crises
Abstract: Organizations need to respond to sticky crises with speed and timeliness; this speed depends onhow communication practitioners assess threats and their organizations’ resources for the threats. Based on theoretical […]
Does Environmental Risk Affect Potential Tourists’ Information Seeking and Visit Intention to a Host Country? The Case of 2021 Tokyo Olympic Games in the Pandemic
Abstract: This study investigates to understand the impact of potential tourists’ risk perception on natural disaster in Japan and risk information seeking on visit intention to Japan, the Olympic Games […]
Trust: The Shrouded Public Health Threat
Abstract: The COVID-19 pandemic, characterized by unprecedented loss of life; political instability; and a global infodemic, has eroded public trust in all types of institutions (Edelman, 2021) except business. Public […]
How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to […]
How Emotional Appeals in Health Promotion Messages and User-generated Comments Impact COVID-19 Vaccination Intention: The Mediating Role of Psychological Reactance
Abstract: To close existing research gap and combat vaccine hesitancy among young adults, we conduct this study to integrate psychological reactance theory to better understand the effectiveness of three emerging […]
Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market
Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]