How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey
International Public Relations Research Conference (IPRRC), March 3-5, 2022, Orlando, FL.
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to follow health authority’s recommendations as moderated by age, gender and race/ethnicity. Implications on optimizing risk information dissemination effectiveness are discussed.
Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
