Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market

Paper to be presented at the 105th Association for Education in Journalism and Mass Communication conference, Public Relations division, Teaching Committee.

Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which seem to be more competitive than ever. A class project can jumpstart students’ preparation for entry-level positions in the industry by bolstering their ability to receive and excel at an internship. This paper provides instructors of courses in public relations and strategic communication with the tools to implement a semester-long class project. The series of assignments will embolden students to enter the communication profession with confidence and ethical certitude, grounded in practice and theory of ethics in public relations and strategic communication. Grading rubrics and further detailed instructions for each assignment are provided in the Supplementary Information.

David Clementson 

Related Research


Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

Juan Meng, Solyee Kim, Bryan Reber, Heidi Modarelli-Frank, and Karen Swim (Sept. 27, 2022). Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication, moderated by Michele E. Ewing. This webinar […]

Juan MengSolyee KimBryan H. Reber
read more
The impact of crucible experiences in developing public relations’ character and competencies as servant leaders

M.S. Neill & Juan Meng. (2022). The impact of crucible experiences in developing public relations’ character and competencies as servant leaders. Journal of Media Ethics, 37(3), 208-222. https://doi.org/10.1080/23736992.2022.2107526 Abstract: Crucible experiences are essential […]

Juan Meng
read more