Advertising & Public Relations Archive
Carolyn Stroman Awards
Aarum (Farrah) Youn-Heil (current PhD student) received one of Carolyn Stroman Awards from AEJMC’s Minorities and Communication (MAC) Division. This award is designed to engage new graduate student members with […]
2022 AEJMC Collaborative Scholars Grant
2022 AEJMC Collaborative Scholars Grant Recipients – Haley R. Hatfield (PhD student) and Sun Joo (Grace) Ahn received a $2,000 grant for “Do Black Lives Matter in the Empathy Machine? […]
Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI […]
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Abstract: Given the increasing number of personalized ads and the prevalence of media multitasking, understanding the impact of online privacy concern on ad outcomes is important. However, the interaction effects between […]
Increasing the Efficacy of Emotional Appeal Ads on Online Video Watching Platforms: The Effects of Goals and Emotional Approach Tendency on Ad-Skipping Behavior
Abstract: Using an experimental tool that tracks the viewers’ real-time ad skipping behavior, the current research tested when and why a highly arousing emotional appeal ad that induces a set of […]
Exploring Differences in Crisis Literacy and Efficacy on Behavioral Responses during Infectious Disease Outbreaks
Abstract: This study examined the effects of literacy and efficacy on individuals’ protective action taking and information seeking during the early phase of infectious disease outbreaks through a nationally representative survey […]
Top Three Paper Award
Top Three Paper Award in the Advertising Division Open Research Competition: Youngjee Ko (Grady PhD Student) and Joe Phua. “Effects of Eco-Labels and Perceived Influencer Expertise on Perceived Healthfulness, Perceived […]
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Jihoon Kim (Grady PhD alum), Sun Joo (Grace) Ahn, and Jooyoung Kim. “Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement.” Presented at the American Academy of Advertising (AAA) Annual Conference, […]