Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI cues) online experiment. Guided by social identity theory, intergroup emotions theory, and signaling theory, this study provides experimental evidence of the importance of signaling social identity and DEI efforts, and intergroup emotions in understanding entry-level practitioners’ job pursuit intention for public relations agencies.
Related Research
-
Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomesZifei Fay Chen & Place, K. R. (in press). “Listening as a ‘secret weapon:’ How emotional intelligence and mindfulness drive public relations outcomes,” in W. Zhang (ed.), Emotional intelligence and public […]
-
2025 Inez Kaiser Graduate Students of Color AwardAnne Perera (Ph.D. student) was selected as the recipient of the 2025 Inez Kaiser Graduate Students of Color Award, presented by the AEJMC Public Relations Division (PRD) and the Mass […]