Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Accepted for presentation at the annual conference of AEJMC, Detroit, MI, Aug. 3-6, 2022.
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI cues) online experiment. Guided by social identity theory, intergroup emotions theory, and signaling theory, this study provides experimental evidence of the importance of signaling social identity and DEI efforts, and intergroup emotions in understanding entry-level practitioners’ job pursuit intention for public relations agencies.
The integrated role of adaptive leadership, sense of empathy, and communication transparency: A novel approach to trust building in public relations
Juan Meng, Pan, P., & Michael A. Cacciatore (2023). “The integrated role of adaptive leadership, sense of empathy, and communication transparency: A novel approach to trust building in public relations.” […]
Examining the characteristics and virtues associated with servant leadership in public relations
Neill, M.S. & Juan Meng (accepted, 2023). “Examining the characteristics and virtues associated with servant leadership in public relations.” Public Relations Inquiry, forthcoming. Abstract: Are servant leadership and ethics of […]
