Social Identity Signaling in Public Relations: Recruitment of BIPOC and LGBTQIA+ Practitioners
Accepted for presentation at the annual conference of AEJMC, Detroit, MI, Aug. 3-6, 2022.
Abstract: This study examined the effectiveness of DEI cues in recruiting BIPOC and LGBTQIA+ practitioners by conducting a 2 (identify as marginalized or not) x 2 (high or low DEI cues) online experiment. Guided by social identity theory, intergroup emotions theory, and signaling theory, this study provides experimental evidence of the importance of signaling social identity and DEI efforts, and intergroup emotions in understanding entry-level practitioners’ job pursuit intention for public relations agencies.
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
Gender equality in public relations and communication: A comprehensive study bridging the knowledge between North and South America
Abstract: our research endeavors to provide the current reality of gender equality in the profession of public relations in the geographic region of America (i.e., North America and South America). Specifically, […]
