Advertising & Public Relations Archive
Into the Metaverse: State of Art and Research Agenda
Jooyoung Kim (June 3). Into the Metaverse: State of Art and Research Agenda. This webinar is organized and hosted by EUPRERA (European Public Relations Education and Research Association). https://euprera.org/what-we-do/webinars/
Advertising in the Metaverse
Jooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.
Exploring Brand Humanization on SNSs: Brand personality and its influence on brand partner quality, brand attitude and consumer behavioral engagement
Kwon, Eun Sook (Grady PhD alum) and Jooyoung Kim, “Exploring Brand Humanization on SNSs: Brand personality and its influence on brand partner quality, brand attitude and consumer behavioral engagement,” International Journal of […]
Native advertising relevance effects and the moderating role of attitudes toward social networking sites
Hye Jin Yoon, Yan Huang, and Mark Yi-Cheon Yim (2022), “Native advertising relevance effects and the moderating role of attitudes toward social networking sites,” Journal of Research in Interactive Marketing. Abstract: […]
Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude
Sun, Ruoyu (Grady alumna) and Juan Meng. (2022). “Looking at young millennials’ risk perception and purchase intention toward GM foods: Exploring the role of source credibility and risk attitude.” Health Marketing Quarterly, Vol. […]
You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.
Borah, P., Trude, B., Binford, M., Keib, K., and Himelboim, I. (2022). “You are a disgrace and traitor to our country: Uncivil rhetoric against the ‘squad’ on Twitter.” Internet Research. […]
UGA-Ludwig Maximilian University of Munich (LMU) Faculty Mobility Grant
Anandam (Andy) Kavoori was awarded a UGA-Ludwig Maximilian University of Munich (LMU) Faculty Mobility Grant ($4,500) for a week-long workshop with the Munich Science Communication Lab (https://www.mscl.de/) at LMU. In addition, he will work […]
Editor-in-Chief of the Journal of Interactive Advertising
Jooyoung Kim has been reappointed for another term by American Academy of Advertising as the Editor-in-Chief of the Journal of Interactive Advertising.
Faculty Fellow at the UGA Institute for Artificial Intelligence
Jooyoung Kim was invited to be a Faculty Fellow at the UGA Institute for Artificial Intelligence. The Institute’s faculty come from several departments and academic units at UGA, including Computer Science, Philosophy, Psychology, Linguistics, and Engineering.
AAA Research Fellowship Award
Alex Pfeuffer, assistant professor of advertising, and Joe Phua, associate professor of advertising, were awarded a AAA Research Fellowship Award for a 3-year research project studying vlogs and trust cues […]