Leadership Archive

Measuring the value of public relations: An international investigation of how communication practitioners view the challenge and solutions

Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]

Applying Leadership Self-Efficacy Theory: Understanding the Innerworkings of Assessments by Creating Our Own

Abstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our […]

The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust

Abstract: The study examines the impact of critical organizational factors (organizational culture and excellent leader performance) on public relations professionals’ overall job satisfaction by focusing on testing the joint mediating […]