Understanding flu vaccination attitudes and behaviors: Exploring a measure of health decision-making preferences.
Paper accepted for presentation at the annual convention of the International Communication Association (ICA), Gold Coast, Australia.
Abstract: Annual influenza vaccination has been recommended for all adults in the United States since 2010, but coverage estimates indicate that less than half of American adults complied during the 2018-19 flu season. A number of studies have assessed the correlates of adult influenza vaccination attitudes and behaviors, but stagnating flu vaccination rates suggest new approaches are needed to better understand influenza vaccination beliefs, behaviors, and intentions. This work introduces a new concept to the vaccination attitude and behavior literature. This new measure of health decision-making preferences is not only correlated with vaccine confidence and hesitancy, but it is positively related to prior flu vaccination behaviors and future flu vaccination intentions, even after controlling for a host of factors known to influence vaccine attitudes and behaviors. The implications of the new measure for communication and targeted (flu) vaccination messaging are discussed.
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of communication in medical encounters to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model were bounded in the context of medical care primarily focusing on health care providers and patients. Social factors, such as patients’ relationships and supportive communication […]
Effects of Facebook Comments on Attitude Toward Vaccines: The Roles of Perceived Distributions of Public Opinion and Perceived Vaccine Efficacy
Abstract: This study investigated if and how exposure to Facebook comments about vaccines influences one’s attitude toward the vaccines. In this investigation, comments were examined in light of their effect on attitude toward vaccines through perceived distribution of public opinion on vaccines, and perceived vaccine efficacy was tested as a factor moderating relative effects of […]