The role of institutional environment in building communication professionals’ trust and satisfaction: A moderated multiple mediation analysis.

Abstract

As an important group of internal stakeholders, communication professionals carry the responsibilities to communicate with multiple groups of audience and foster trusted and satisfied relationships, both internally and externally. However, while busy with taking care of various stakeholders, the trust-satisfaction perception of communication professionals is underrated. Therefore, this study shifts the investigation of the trust-satisfaction relationship from general employees to this unique group of communicators. Results confirmed a strong positive impact of trust in organization on communication professionals’ perceived job satisfaction. Results also confirmed the mediating effects of job engagement and communication leaders’ performance on such a trust-satisfaction relationship. Our moderated mediation analysis indicated the important role of organizational culture in this complicated institutional environment and its indirect impact on the trust-satisfaction relationship.