Salient, Interactive, Relevant, Confidence, and Action (SIRCA): Using Virtual Reality Storm Surge Simulations to Increase Risk Perception and Prevention Behaviors.
PIs and Co-PIs: Matthew Browning (Multiple PI, Clemson University), Jill Gambill (Co-PI, University of Georgia)
Funding Source: National Oceanic and Atmospheric Association (NOAA)
Total Amount: $499,931
Project period: 2 years
Project Summary: The project will be looking at using virtual reality (VR) to better communicate and educate about the risks of climate change among coastal residents of Georgia and South Carolina. It involves collaboration with Clemson University, National Weather Service South Carolina office, Georgia Sea Grant, and South Carolina Sea Grant.
Virtual Reality Experience in Tourism Advertising: Roles of Immersion and Advertising Engagement
Abstract: Building favorable destination image and evoking positive feelings toward tourism ads are essential to the success of destination marketing in the competitive tourism business environment. The current study investigated […]