Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation

Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.

Keith Herndon and Caroline Windham (Grady M.A. student). (Forthcoming 2020, July). Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation. Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.

Abstract: This innovative practice paper presents a classroom exercise used to demonstrate the importance of product development within the context of entrepreneurial leadership. Students were presented with three smartphone options based on patent filings and were asked to rate them using their training in the perceived attributes of innovation: compatibility, observability, trialability, and complexity. The exercise leads students to think critically about the attributes as they determine if the products would have a relative advantage in the marketplace. The exercise demonstrates how the perceived attributes of innovation can be used by entrepreneurs to assess their product development as it underscores the importance of product viability within the context of entrepreneurial leadership.

Keith Herndon 

Related Research


Leading by Ear: Podcasting as an Educational Leadership Tool

Charlotte Norsworthy (Grady M.A. student) and Keith Herndon. (Forthcoming). Leading by Ear: Podcasting as an Educational Leadership Tool. Journal of Leadership Education. Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN. Abstract: This innovative practice paper explains how a student-produced podcast is used as an educational tool to showcase leadership […]

Keith Herndon
read more
The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust

Abstract: The study examines the impact of critical organizational factors (organizational culture and excellent leader performance) on public relations professionals’ overall job satisfaction by focusing on testing the joint mediating effects job engagement and trust could generate. A national online survey of 838 public relations professionals working in a variety of organizations was used as […]

Juan Meng
read more