Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation
Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.
Keith Herndon and Caroline Windham (Grady M.A. student). (Forthcoming 2020, July). Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation. Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.
Abstract: This innovative practice paper presents a classroom exercise used to demonstrate the importance of product development within the context of entrepreneurial leadership. Students were presented with three smartphone options based on patent filings and were asked to rate them using their training in the perceived attributes of innovation: compatibility, observability, trialability, and complexity. The exercise leads students to think critically about the attributes as they determine if the products would have a relative advantage in the marketplace. The exercise demonstrates how the perceived attributes of innovation can be used by entrepreneurs to assess their product development as it underscores the importance of product viability within the context of entrepreneurial leadership.
Applying Leadership Self-Efficacy Theory: Understanding the Innerworkings of Assessments by Creating Our Own
Abstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our approach to understanding the inner workings of assessments by creating and testing our own. Note: This paper resulted from an academic-industry collaboration with the Cox […]
Ethical leadership and influence building: An examination of female public relations’ perceptions on preparedness, role modeling, and influence strategies
Abstract: Practices of ethical leadership in public relations can be context-specific but they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on ethical leadership. The results suggest that female professionals feel ready and confident in providing ethics counseling as needed. Public relations leaders’ ethical conduct help […]