Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation
Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.
Keith Herndon and Caroline Windham (Grady M.A. student). (Forthcoming 2020, July). Entrepreneurial Leadership: Teaching Product Development Principles Using the Perceived Attributes of Innovation. Paper accepted for the annual conference of the Association of Leadership Educators, Nashville, TN.
Abstract: This innovative practice paper presents a classroom exercise used to demonstrate the importance of product development within the context of entrepreneurial leadership. Students were presented with three smartphone options based on patent filings and were asked to rate them using their training in the perceived attributes of innovation: compatibility, observability, trialability, and complexity. The exercise leads students to think critically about the attributes as they determine if the products would have a relative advantage in the marketplace. The exercise demonstrates how the perceived attributes of innovation can be used by entrepreneurs to assess their product development as it underscores the importance of product viability within the context of entrepreneurial leadership.
Inclusive leadership and women in public relations: Defining the meaning, functions, and relationships
Abstract: The purpose of this research is to introduce inclusive leadership as a new theoretical framework to understand its meaning and functions in advancing gender equalities and empowerment in public […]
Applying Leadership Self-Efficacy Theory: Understanding the Innerworkings of Assessments by Creating Our Own
Abstract: This innovative practice paper explores a theoretical framework supporting leadership self-assessments — leadership self-efficacy theory. The paper describes the theory’s application in an exemplar self-assessment instrument and explains our […]