Dr. Keith Herndon

William S. Morris Chair in News Strategy and Management; Executive Director, James M. Cox Jr. Institute and Professor of Practice in Journalism, Journalism
A headshot of Keith Herndon.
Office: Journalism Bldg, Suite 136

About: Dr. Herndon teaches the introductory course Media, News and Consumers, Business of News, Financial Journalism and Food Journalism as a special topics course and as independent study. He holds the William S. Morris Chair in News Strategy and Management and is the executive director of the Cox Institute for Journalism Innovation, Management and Leadership where he runs its Journalism Leadership Lab and directs the Institute’s university-wide Certificate in News Literacy.

View Curriculum Vitae


Doctor of Philosophy, Media and Information, Curtin University of Technology (Perth, Australia)
Master of Liberal Studies, University of Oklahoma (Norman, Oklahoma)
Bachelor of Arts in Journalism, University of Georgia (Athens, Georgia)

Research Interests and Activities

Exploring the intersection of media and technology, including shifting business models and the forces shaping leadership, management and entrepreneurship. Projects have included studying the availability of broadband Internet in rural Georgia, analyzing news organizations’ financial performance, researching the possibilities for virtual reality in news and developing podcasting as an experiential learning platform.

Teaching Specialties

Media management and the business aspects of news, including an emphasis on digital transformation, innovation and emerging business models; leadership education; and journalism skills courses including financial journalism and food journalism.


Keith Herndon, Ph.D., was named the William S. Morris Chair in News Strategy and Management in August 2018. He had been appointed Professor of Practice in Journalism in Fall 2016 and also named Director of the Cox Institute for Journalism Innovation, Management and Leadership. He was promoted to executive director of the Cox Institute in 2021. Dr. Herndon continues in those roles. He had served as a visiting professor at Grady since Fall 2012 and taught as a lecturer in Fall 2011. Prior to teaching at Grady, Dr. Herndon was a media research consultant with Internet Decisions, LLC, a strategic planning firm he began in 2005. He was a leader in Cox Enterprises’ Internet division, serving as Vice President of Operations and Vice President for Planning and Product Development. He managed strategic partnerships and led technical diligence on Cox’s new media investments, serving on the board of directors of an investment recipient. He was also Director of Operations at Cox Radio Interactive, a pioneer in streaming media. He began his career while a student at the University of Georgia, working as a reporter and sports editor for his hometown paper in Elberton, Georgia, and then as a sportswriter for the Anderson (S.C.) Independent and the Athens Banner-Herald. After graduation, he was a Pulliam Journalism Fellow, covering business news at The Indianapolis News. He was a business reporter at The Atlanta Journal-Constitution before becoming assistant business editor, deputy business editor and administrative editor. Dr. Herndon wrote The Decline of the Daily Newspaper: How an American Institution Lost the Online Revolution (Peter Lang, 2012). He has published two books about innovation and entrepreneurship and has co-edited two books with students about media management and leadership as part of experiential learning projects.

Awards and Fellowships

•   Dr. Herndon received a 2019 Creative Teaching Award from the University.
•   The Grady College presented Dr. Herndon with the 2019 Darwin-Davis Award, honoring the "Grady Spirit."
•   The Donald W. Reynolds National Center for Business Journalism awarded Dr. Herndon a grant to fund a business journalism program during the 2016 spring semester along with supplemental grants to fund a lecture series and two national internships.  He had been a Reynolds Fellow in 2013 studying business journalism education at the center’s Arizona State University headquarters.
•   Dr. Herndon was named an Atlanta Mobility Star in 2015 for his role in developing and launching the Grady Mobile News Lab.
•   He was recognized as the Journalism Department’s Teacher of the Year in 2014.
•   The Georgia Technology Authority awarded a 2013 grant to research and write two case studies on rural broadband projects underway in Georgia.
•   His 2011 doctoral dissertation at Curtin University received the Chancellor's Commendation for Excellence.