Advertising in the Metaverse

Jooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.

Jooyoung Kim  Sun Joo (Grace) Ahn 

Related Research


The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study

Lee, Seungji, Jooyoung Kim, Glenna Read, and Sung-Phil Kim, “The Effects of In-stream Video Advertising on Ad Memory Encoding: A Neurophysiological Study,” Journal of Advertising Abstract: Although in-stream video advertising is common, its effects […]

Jooyoung KimGlenna Read
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Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising

Wenqing Zhao (PhD student), Yan Jin, and Elise Karinshak (undergraduate alum). (Forthcoming). “Effects of Risk Disclosure and Call to Action on Young Adults’ Responses to Dietary Supplement Advertising”. International Journal of Pharmaceutical and Healthcare Marketing. […]

Wenqing ZhaoYan Jin
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