Advertising in the Metaverse
Advertising in the Metaverse
Jooyoung Kim (March 24). Advertising in the Metaverse. Panelist at the half-day American of Academy of Advertising pre-conference, which was designed and led by Sun Joo (Grace) Ahn.
Related Research
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S. Watson Dunn Memorial Fund GrantJiwon Kim (Ph.D. student), Joowon Lee (M.A. student) and Daniella Greiffo (Ph.D. student) have received the S. Watson Dunn Memorial Fund Grant ($500) at 2026 American Academy of Advertising for their research titled “Competing for a […]
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Simulated persuasion. Theoretical directions for virtual influencers in interactive advertisingHatfield, Haley (former Grady PhD student) & Sun Joo (Grace) Ahn (in press). “Simulated persuasion. Theoretical directions for virtual influencers in interactive advertising,” in Rodgers, S. & Thorson, E. (Eds.), Digital Advertising […]