Advertising & Public Relations Archive

Abstract: Those examining the role of technology on learning and perception have generally assumed that spatial presence leads to favorable outcomes (Kim & Biocca, 1997). Guided by the efficiency framework, […]

Abstract: Abstract: The use of statistical techniques in data-based articles appearing in the International Journal of Advertising, Journal of Advertising, Journal of Advertising Research and Journal of Current Issues & […]

Abstract:  Risk perception stands at the core of many health and environmental behavior theories because of its strong correlation to behavior change. However, individuals are motivated to place psychological distances […]

Abstract: In the past 18 months, little known infectious diseases – Ebola, Dengue fever, and Zika — have infected Americans and quickly generated much national and local media and public […]

Abstract: There has been significant and growing interest in vaccine hesitancy and confidence in the United States as well as across the globe. While studies have used confidence measures, few […]

Abstract: Addressing the call by Coombs (2010) to examine the role of culture in crisis communication, this study examines the veracity and relative influences of these variables by examining how […]

Using a pretest and posttest online experiment (N = 105), this study empirically explored the impact of native advertising sponsorship disclosure on organization–public relationships (OPR), credibility, brand attitude, and attitude […]

Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]