Advertising & Public Relations Archive

Abstract: The proliferation of covert online advertising formats such as advergames has raised concerns about consumers’ ability to recognize such content as advertising, and about how recognition affects evaluative outcomes. […]

Abstract: News media stories and content can influence people’s understanding of vaccines and vaccine preventable diseases, including making them more knowledgeable about the need for a recommended vaccination and more […]

Abstract: Shared findings related to the issue of American parental opinion toward the issue of childhood vaccinations, including work from recent publications dealing with the 2014-15 Disneyland measles outbreak and […]

Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes […]

Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual […]

Abstract: While there is an abundance of literature about Millennials as a unique and influential consumer group generally (Smith, 2012; Valentine & Powers, 2013), there is little research on Millennial […]

Abstract: Fortune magazine publishes its list of the “100 Best Companies to Work For,” and its ranking formula for evaluating companies includes measures of “…overall job satisfaction,” as well as […]

Abstract: In times of crisis, when information spreads fast and the public need for information is at its highest, misinformation can play a crucial role in the understanding of a […]