Infectious Disease Risk Communication

Glen Nowak and David Daigle. Infectious Disease Risk Communication: Lessons from Ebola, Dengue, and Zika. Presentation to be given at the International Public Relations Society of America (PRSA) conference, Oct. 24, Indianapolis.

Abstract: In the past 18 months, little known infectious diseases – Ebola, Dengue fever, and Zika — have infected Americans and quickly generated much national and local media and public interest. Many government agencies, state and local health departments, and private healthcare providers have had to quickly undertake emergency risk communication, while others have had to consider how they would respond should a case arise in their state or facility. Using Ebola, Dengue, and Zika as case examples, this presentation will identify communication issues and challenges that newly emerging infectious diseases pose (particularly those not readily or obviously apparent), highlight examples and lessons learned from communication efforts, and provide a foundation for rapidly and effectively doing infectious disease crisis and risk communication.

Glen Nowak 

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