Advertising & Public Relations Archive
Image and framing effects on perceptions of self-efficacy and body satisfaction
Abstract: This study, in the context of encouraging participants to enroll in a company’s employee wellness program, uses gain-loss framing (Rothman & Salovey, 1997) and social comparison theory (Festinger, 1954) […]
Advertising a Health Product Brand on Facebook
Abstract: The current study examined the effects of 3 types of Facebook reaction icons (positive, neutral, negative) and valence of comments (positive, neutral, negative) on brand attitude, trust, information seeking, […]
E-Cigarette Marketing on Social Networking Sites
Abstract: Applying elaboration likelihood model (ELM) and extant literature on consumer-brand engagement (CBE), this study examined exposure to three types of electronic cigarette (e-cig) marketing messages (sponsored ads, brand pages, […]
How Chinese New Media Construct Elite Female Athletes
Abstract: Sport around the world is principally organized around masculinity, and women athletes are often afforded limited coverage in sports media. In this study, I examined media representations of two […]
Comparative Research in Public Relations
Abstract: This presentation will focus on the Global Study of Leadership in Public Relations and Communication Management (Berger & Meng, 2014) (a.k.a., the “Global Leadership Study”), a survey of more […]
Exploring the Role of Social Support in Promoting Patient Participation in Health Care among Women with Breast Cancer
Abstract: Scholars have adopted Street’s (2003) ecological model of medical communication to investigate the factors promoting patient participation in health care. However, factors demonstrated in the ecological model were bounded […]
A Longitudinal Investigation of Empathic Exchanges in Online Cancer Support Groups
Abstract: Although recent empirical findings have suggested evidence of expression effect over reception effect, there remain both theoretical and methodological complexities concerning whether and under what condition message expression and […]
Virtual Experiences in Virtual Spaces
Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact […]
The Proteus Effect, narcissism, and consumer behavior.
Abstract: Research on the Proteus Effect suggests that embodying an avatar causes one to take on characteristics of that avatar, resulting in residual effects of the virtual experience that impact behavioral […]
A New Take on Digital Advertising
Abstract: Digital advertising has catalyzed sea changes in the structure and practice of advertising globally, and will continue to do so for the foreseeable future. This article suggests that such […]