Advertising & Public Relations Archive
Participation in Electronic Cigarette-Related Social Media Communities: Effects on Attitudes towards Quitting, Self-efficacy, and Intention to Quit.
Abstract: This study examined the effects of joining and actively participating in e-cigarette-related social media communities (SMCs), along with e-cigarette-related subjective norms, and social identification with other e-cigarette users, on […]
Do public relations practitioners perceptually share ingroup affiliation with journalists?
Abstract: Upwards of 200 studies over the past hundred years have reported on the relationship between public relations practitioners and journalists. However, no experiment has compared the group members’ perceptions […]
Can we find the right balance in cause-related marketing? Analyzing the boundaries of balance theory in evaluating brand-cause partnerships.
Abstract: Cause‐related marketing (CRM) refers to the phenomenon where brands partner with causes, such as nonprofit organizations. Consumers may see some CRM partnerships as less compatible than others, however the […]
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
Abstract: Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar non-advertising formats, differ from other more direct forms of advertising in several ways that are important […]
Empowering women in PR: Breaking through ethical and leadership challenges
Panel description: This joint panel between Media Ethics Division and Public Relations Division explores in depth the topic of women’s ethical and leadership challenges in public relations and communication management. […]
The role of effective leadership performance in constructing an engaging institutional environment for communication professionals: Evidence from a global study
Abstract: Communication leaders can strategically use organizational resources to co-define functions (the constructionist approaches in leadership) and to establish interpersonal alliances within and beyond communication units (the relational approaches in […]
Building trusting and committed relationships: The role of job cognition and face-and-favor in the context of Chinese organizations
Abstract: This study tests how the cognitive component of work attitude, particularly the job cognition as tested by Williams and Anderson (1991), affects the dynamic relationships among trust, commitment, and […]
Readiness for Industry 4.0 in Public Relations: A conceptual Framework of Competencies for Communication professionals in Workplaces
Abstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of […]
Book Contract: Communication Management Toolbox: Thinking tools and methods for managing corporate communications
Zerfass, A., Volk, S. C., Meng, Juan., & Chen, P. (2021, forthcoming). Communication Management Toolbox: Thinking tools and methods for managing corporate communications. New York: Springer. * This book will […]
Book Published: North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work stress, social media skills, job satisfaction and work environment.
Meng, J., Reber, B. H., Berger, B. K., Gower, K. K., & Zerfass, A. (2019). North American Communication Monitor 2018-2019. Tracking trends in fake news, issues management, leadership performance, work […]