Readiness for Industry 4.0 in Public Relations: A conceptual Framework of Competencies for Communication professionals in Workplaces
Paper accepted to present at the Organizational Communication Division at the 69th annual International Communication in Washington, D.C., May 24-28, 2019.
Abstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of “readiness for Industry 4.0” in public relations and proposed a conceptual framework that encompasses dimensions relevant for readiness for Industry 4.0 in public relations: cognitive analytics in communication management, data management in communication, ICT literacy, sensemaking skills for digital transformation, and digital competency in crisis management.
Done by Jeonghyun (Janice) Lee, Ph.D. student
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Award: The Most Dedicated Reviewer Award – Meng, Juan (2019).
Meng, J. (2019). The Most Dedicated Reviewer Award, recognized by Public Relations Division at the 2019 International Communication Association annual conference in Washington, D.C., May 27, 2019,
Meng, J., Berger, B. K., Heyman, W., & Reber, B. H. (2019). Public relations leaders earn a “C+” in The Plank Center’s Report Card 2019. Gender and hierarchy gaps widen, gains are elusive. Tuscaloosa, AL: The Plank Center for Leadership in Public Relations.
