Readiness for Industry 4.0 in Public Relations: A conceptual Framework of Competencies for Communication professionals in Workplaces
Paper accepted to present at the Organizational Communication Division at the 69th annual International Communication in Washington, D.C., May 24-28, 2019.
Abstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of “readiness for Industry 4.0” in public relations and proposed a conceptual framework that encompasses dimensions relevant for readiness for Industry 4.0 in public relations: cognitive analytics in communication management, data management in communication, ICT literacy, sensemaking skills for digital transformation, and digital competency in crisis management.
Done by Jeonghyun (Janice) Lee, Ph.D. student
Grant to David Clementson
David Clementson was one of three people nationally to receive a seed grant from the Glen M. Broom Center at San Diego State for his study investigating the effectiveness of narrative appeals used by PR spokespeople.