Advertising & Public Relations Archive
UGA Transdisplinary Earth System Science for Global Solutions and Public Engagement (ENGAGE)
Michael Cacciatore and Glen Nowak are part of a $2,974,744 five-year University of Georgia proposal submitted to the National Science Foundation to create a UGA Transdisplinary Earth System Science for […]
Centers of Excellence for Influenza Research and Response (CIERR)
Glen Nowak, Michael Cacciatore, Bart Wojdynski, Glenna Read, and Itai Himelboim are part of a University of Georgia proposal submitted in response to a National Institutes of Health call for […]
Deceptive Evasion in Politics: Addressing a Divide in Research and Reality
David Clementson was awarded a $9,800 grant from UGA Office of Research’s “Faculty Seed Grants in the Sciences” for my proposal entitled “Deceptive Evasion in Politics: Addressing a Divide in […]
Ethical and Effective Multi-Agency Public Crisis Communications: Lessons Learned from Recent U.S. History and through the Lens of Practitioners Who Fought in the Trench Warfare against the COVID-19 Pandemic
Yan Jin (PI). Grant from Arthur W. Page Center for Integrity in Public Communication: ($4,500, 2020-2021). [Co-PIs: Shelley Spector and Lashonda Eaddy (Grady PhD Alum)] “Ethical and Effective Multi-Agency Public Crisis […]
Marketing a health brand on Facebook: Effects of reaction icons and user comments on brand attitude, trust, purchase intention, and eWOM intention
Abstract: This study examined effects of Facebook reaction icons and user comments on brand attitude, trust, information seeking, purchase intention, and eWOM intention towards a health brand, as well as […]
The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation
Abstract: Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands […]
Assessing an Organizational Crisis at the Construal Level: How Psychological Distance Impacts Publics’ Crisis Responses
Abstract: To expand the existing scholarly literature on the nature of crisis, this study elaborates on the notion of crisis distance by 1) investigating its influence on publics’ crisis responses […]
Telling the Tale: The Role of Narratives in Helping People Respond to Crises.
Brooke Liu, Lucinda Austin, Yen-I Lee, Yan Jin, and Seoyeon Kim. (Forthcoming). “Telling the Tale: The Role of Narratives in Helping People Respond to Crises.” Journal of Applied Communication Research. […]
Narrative persuasion, identification, attitudes, and trustworthiness in crisis communication.
Abstract: The purpose of this study is to test the effects of narratives in crisis communication. This research assesses how organizations benefit from using stories in their media responses, relative […]
David Clementson receives Top Paper Award
David Clementson received a Top Paper Award for “Let Me Tell You Our Side of the Story: Narrative Immersion in a Crisis Communication Media Interview.” Paper to be presented at […]