The Effects of Corrective Communication and Employee Backup on the Effectiveness of Fighting Crisis Misinformation
Public Relations Review.
Abstract: Crisis misinformation, including false information about a crisis or a crisis-stricken organization, has become a fundamental threat to organizational wellbeing. Effective crisis response geared toward fighting crisis misinformation demands a more systematic approach to corrective communication. Grounded in misinformation debunking theory, this study aims to advance misinformation research in public relations and organizational crisis communication. An online experiment using a U.S. adult sample (N = 817) was conducted to examine the effects of corrective communication strategy (simple rebuttal vs. factual elaboration) and employee backup (present vs. absent) on perceived message quality, organizational reputation, and perceived crisis responsibility. Results show: 1) the use of factual elaboration and the presence of employee backup were direct contributors to crisis response effectiveness; and 2) perceived message quality mediates the effect of corrective communication. This study provides insights into advancing crisis communication theory and offers evidence-based recommendations for practitioners to combat crisis misinformation more effectively.
Yan Jin, Toni van der Meer, Yen-I Lee (Grady PhD Alum), and Xuerong Lu (Grady PhD Student). (Forthcoming).
Ethical and Effective Multi-Agency Public Crisis Communications: Lessons Learned from Recent U.S. History and through the Lens of Practitioners Who Fought in the Trench Warfare against the COVID-19 Pandemic
Yan Jin (PI). Grant from Arthur W. Page Center for Integrity in Public Communication: ($4,500, 2020-2021). [Co-PIs: Shelley Spector and Lashonda Eaddy (Grady PhD Alum)] “Ethical and Effective Multi-Agency Public Crisis Communications: Lessons Learned from Recent U.S. History and through the Lens of Practitioners Who Fought in the Trench Warfare against the COVID-19 Pandemic.”
Assessing an Organizational Crisis at the Construal Level: How Psychological Distance Impacts Publics’ Crisis Responses
Abstract: To expand the existing scholarly literature on the nature of crisis, this study elaborates on the notion of crisis distance by 1) investigating its influence on publics’ crisis responses (i.e., crisis severity, crisis emotions, organizational reputation, and supportive behavioral intentions) and 2) unearthing the underlying mechanisms behind the effects of crisis distance. An online […]