Public Relations Archive
Research Report:
Meng, J., Berger, B. K., Heyman, W., & Reber, B. H. (2019). Public relations leaders earn a “C+” in The Plank Center’s Report Card 2019. Gender and hierarchy gaps widen, […]
The role of risk tolerance in the publics’ health risk perception and responses
Abstract: To better understand how uncertainty influences publics’ risk perception and responses, this study introduced risk tolerance as a new concept to public relations literature and then investigated how publics […]
Communicating about Infectious Disease Threats: Insights from Public Health Information Officers
Abstract: The public health communication challenges that arise in times of infectious disease threats (IDTs) were examined using the Risk Amplification through Media Spread (RAMS) Framework and in-depth phone interviews […]
Can Google Analytics Certification Cultivate PR students’ competency in digital analytics? A longitudinal pedagogical research
Abstract: This longitudinal pedagogical research investigates students’ perceptions and learning outcomes by integrating web and social analytics-based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research […]
The impact of organizational culture and leadership performance on PR professionals’ job satisfaction: Testing the joint mediating effects of engagement and trust
Abstract: The study examines the impact of critical organizational factors (organizational culture and excellent leader performance) on public relations professionals’ overall job satisfaction by focusing on testing the joint mediating […]