Can Google Analytics Certification Cultivate PR students’ competency in digital analytics? A longitudinal pedagogical research
Journalism & Mass Communication Educator.
Abstract: This longitudinal pedagogical research investigates students’ perceptions and learning outcomes by integrating web and social analytics-based learning activities (i.e., Google Analytics courses and certification test) into Public Relations Research course design. Results from the pre-test before introducing the analytics learning assignment confirmed that students’ knowledge on web and social analytics is low but their desire to learn is high. Results from the post-test after passing the certification test indicated students are eager to have more experience-based learning activities in order to apply knowledge related to web and social analytics in public relations research and practice. More pedagogical recommendations are discussed.
Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages
Read, G. L. (Forthcoming). Processing ambiguous social identity: Disclosure of identity and phenotypic prototypicality affect processing and evaluation of persuasive messages. Journal of Communication. Abstract: This study investigates how news stories about models’ social identities, models’ actual social identities, and ease of categorization of models into societally predominant gender and racial categories affect processing and […]
David Clementson was one of three people nationally to receive a seed grant from the Glen M. Broom Center at San Diego State for his study investigating the effectiveness of narrative appeals used by PR spokespeople.