Meng, J., Berger, B. K., Heyman, W., & Reber, B. H. (2019). Public relations leaders earn a “C+” in The Plank Center’s Report Card 2019. Gender and hierarchy gaps widen, gains are elusive. Tuscaloosa, AL: The Plank Center for Leadership in Public Relations.
Readiness for Industry 4.0 in Public Relations: A conceptual Framework of Competencies for Communication professionals in Workplaces
Abstract: This paper aims at addressing the value of readiness for Industry 4.0 to the practice of public relations. The researcher argued for the necessity of defining the construct of “readiness for Industry 4.0” in public relations and proposed a conceptual framework that encompasses dimensions relevant for readiness for Industry 4.0 in public relations: cognitive […]