conference paper Archive
The Mediating effects of presumed influences on Taiwanese consumers’ skepticism toward celebrity endorsed advertising
Abstract: To explore Taiwanese consumers’ presumed influences of celebrity endorsed advertising, national media consumer panels were carried out to examine how the first-person and third-person perceptions would mediate the impacts of […]
Inseparable Duos
Abstract: This study examined the effects of message framing and presentation in flu vaccine public service advertisements (PSAs) using a 2 (gain vs. loss) x 2 (image-based vs. text only […]
When You See it You’ll S**t Bricks
Abstract: The scary stories we tell have meaning. The things that go bump in the night, the things we are terrified by, the monsters that creep under our beds and […]
It is hard to make them happy when they are full of hopes
Abstract: Although previous context effect literatures have confirmed the mood congruence effect, this study attempts to examine the emotional blunting phenomenon that could possibly occurs between same valence emotions when […]
Track 2
Abstract: Familial relationships, or lack thereof, are replayed through musical texts as the author reflects on her experience revealing her father’s alcoholism in previous autoethnographic research. Song lyrics are used […]
Branded by the nation
Abstract: In late 2012, Venezuelan president Hugo Chavez traveled to Cuba to receive cancer treatment. Chavez, a ubiquitous character since being elected into office in 1999, suddenly became absent from […]
Factors Influencing Journalism Performance in Developing and Transitional Countries
Abstract: In the past quarter century, governments, foundations, and nongovernmental organizations (NGOs) have poured vast sums of money into emerging and transitional countries with the goal of developing sustainable, high-quality news […]
Factors Influencing Journalism Performance in Developing and Transitional Countries
Abstract: This study examines the economic, organizational, legal, and political factors in the ecology of news organizations that are related to the production of quality journalism in developing and transitional […]
How are social media engagement and sociocultural factors related to early adolescents’ physical activity and sleep behaviors
Abstract: The current study adds to the literature by examining the impact of adolescents’ social media use and motivation for social media use on physical activity and sleep. In addition, […]
Nutrition Education for Low Income Population through Social Marketing
Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) […]