Nutrition Education for Low Income Population through Social Marketing

Hagues, Rachel, Sarah Stotz, Jung Sun Lee, Judy Hibbs, Deborah Murray & Joe Phua (2016). Nutrition Education for Low Income Population through Social Marketing: Insight from Cooperative Extension Agents. Presentation at the Experimental Biology 2016 Annual Conference, San Diego, CA, April 2016.

Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) of the state, including rural and urban counties. Based on the principles of Marketing Exchange Theory (Bagozzi, 1975), extension agents were asked questions pertaining to benefits and barriers associated with administering SNAP-Ed programs across the state, as well as media channels used. Results indicated that barriers to administering SNAP-Ed programs included accessibility to health eating options, particularly in rural counties, as well as the ability for SNAP-Ed participants to travel to extension offices to take part in education programs. Extension agents also identified various media channels that work best for reaching SNAP-Ed participants in their respective counties, including the Internet and social networking sites (SNSs), television, radio, flyers, and online videos. Other issues identified include the need to use segmented messages based on language and culture/ethnicity.

Joe Phua 

Related Research

Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic

Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]

Yan JinJa Kyung Seo
read more
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”

Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]

Glen NowakMichael Cacciatore
read more