conference paper Archive
The Role of Matching Construal Level and Social Distance in Young Drivers’ Changes of Attitude and Behavior toward Texting While Driving
Abstract: This study examines message strategies of PSAs that can effectively discourage young adults from texting while driving. We test the effect of matching young adults’ perceived social distance and […]
Consumer Responses Toward Cosmeceutical Advertising
Abstract: consumers usually see cosmeceuticals (cosmetics+pharmaceuticals) as an ambiguous object and have ambivalent attitudes due to product benefits (positive) and potential side effects (negative), this study examines the interplay between […]
How the Use of Health and Nutrition-Related Claims in Magazine Food Advertising Has Changed over Time
Abstract: Using the health halo effect as a theoretical framework, this content analytic study examined how the use of nutrient-content, structure/function, and health claims in contemporary magazine food advertisements has […]
Attribute and Benefit Claims in Food Advertising
Abstract: Based on the expectancy-value model and construal level theory, this study conducted a content analysis of major women’s magazines published between 2013 and 2015 to identify and explain recent […]
Sponsorship Transparency as a Mediator of Negative Effects of Covert Ad Recognition
Abstract: The proliferation of covert online advertising formats such as advergames has raised concerns about consumers’ ability to recognize such content as advertising, and about how recognition affects evaluative outcomes. […]
News Media Portrayal of HPV Vaccine Before Its First Implementation in China
Abstract: News media stories and content can influence people’s understanding of vaccines and vaccine preventable diseases, including making them more knowledgeable about the need for a recommended vaccination and more […]
Communicating employee wellness plans to employees
Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods
Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual […]
Young Drivers Risk Perception in risky driving
Abstract: Young drivers consider whether their close peers and social norm will be acceptable when they make decisions to engage risky driving behavior. The study measured young drivers’ social norm […]
Preparing future communication leaders
Abstract: While there is an abundance of literature about Millennials as a unique and influential consumer group generally (Smith, 2012; Valentine & Powers, 2013), there is little research on Millennial […]