Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods
Sun, Ruoyu (Grady MA student), Meng, Juan, & Cacciatore, Michael A. (2017). Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods. Paper accepted for presentation at the 7thInternational Crisis and Risk Communication Conference, Orlando, Fl. March 13-15, 2017.
Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual food risk perceptions and food purchase intentions (e.g., Frewer, Howard, Hedderley, & Shepherd, 1997; Phillips & Hallman, 2013). The rapid development of genetic engineering technology has made genetically modified foods (GM foods) a topic of concern to consumers, policy regulators, researchers and marketing managers. Therefore, this study focuses on investigating the effects of source credibility via social media on public risk perceptions and purchase intentions for GM foods. An understanding of the influence source credibility could possibly generate on risk perceptions and purchase intentions can help strategic communicators as they plan information campaigns, and can also aide in our understanding of the most effective sources for disseminating risk information to the public.
Mask-wearing as an Unspoken Statement of One’s Identity during the COVID-19 Pandemic
Abstract: Interpreting a facemask as an unspoken statement of one’s identity during the COVID-19 pandemic based on product symbolism theory, the present study examines the relationships among one’s trust in […]
Proposal Title: “Improving Infectious Disease Models with Longitudinal Surveys of Health Decision Making Preferences and Influences.”
Abstract: The objective of this project is to create more reliable infectious disease models that are informed by social science regarding health-related preferences, perceptions and intentions/behaviors. This project will design […]