The Role of Matching Construal Level and Social Distance in Young Drivers’ Changes of Attitude and Behavior toward Texting While Driving
The Role of Matching Construal Level and Social Distance in Young Drivers’ Changes of Attitude and Behavior toward Texting While Driving
Abstract: This study examines message strategies of PSAs that can effectively discourage young adults from texting while driving. We test the effect of matching young adults’ perceived social distance and construal levels in processing PSAs on perceived threat, attitude toward texting while driving, and intentions to engage in preventive behavior. The study reveals significant persuasive effect of matching the mention of one’s close/distant social relationship and the concrete/abstract visual presentation of the outcome of distracted driving. Theoretical and managerial implications for communication campaigns using fear appeals and aiming at changing young adults’ perceptions, attitudes and behavior toward risky behaviors are discussed.
Related Research
-
The Natural StateKeith Wilson is the Producer of “The Natural State,” a feature documentary that premiered at the Telluride Film Festival. Description: In 1989, Julie Thayer, a wealthy mother from New York […]
-
Pleased to AnnounceKeith Wilson and his live documentary performance “Pleased to Announce” was featured in a Documentary Magazine interview with Academy Award winning editor Maya Daisy Hawke https://www.documentary.org/online-feature/why-am-i-doing-keith-wilson-talks-about-his-live-cinema-performance-awards-season Description: “How does the […]