Attribute and Benefit Claims in Food Advertising
Attribute and Benefit Claims in Food Advertising
Abstract: Based on the expectancy-value model and construal level theory, this study conducted a content analysis of major women’s magazines published between 2013 and 2015 to identify and explain recent trends in food advertising and to compare the strategies used in the ads to theoretical models. Result showed that taste claims were still the most common across food product categories. Claims related to product attributes other than taste were significantly more common in vice food ads than virtue food ads, while benefit claims were more common in the latter.
Related Research
-
Pleased to Announce – Episode 2Keith Wilson presented his live documentary performance, “Pleased to Announce – Episode 2” at the Cannes Docs Doc Day, part of the Marché du Film – Festival de Cannes on May […]
-
Weaponizing Woke: Black and White Voter Responses, Intentions, and Perceived Support to a Politician’s Commentary on XDenetra Walker and Joshua Cloudy. “Weaponizing Woke: Black and White Voter Responses, Intentions, and Perceived Support to a Politician’s Commentary on X.” Presentation for 76th Annual Conference of the International Communication Association. Presented […]