Social Media Archive
Corporate WeChat Communication in China
Abstract: This study tackles the gap in public relations research on how corporations utilize WeChat, the dominant social media in China, to communicate and interact with publics. Using a content […]
How are social media engagement and sociocultural factors related to early adolescents’ physical activity and sleep behaviors
Abstract: The current study adds to the literature by examining the impact of adolescents’ social media use and motivation for social media use on physical activity and sleep. In addition, […]
Nutrition Education for Low Income Population through Social Marketing
Abstract: Four focus groups were conducted with Cooperative Extension Agents across the state of Georgia, as part of a SNAP-Ed social marketing intervention, representing four quadrants (NW, NE, SW, SE) […]
Nutrition Education for Low Income Population through Social Marketing
Abstract: As part of formative research for a social marketing intervention, eight focus groups were conducted for Georgia SNAP-Ed eligible participants (N=70) in four quadrants (NW, NE, SW, SE) of […]
Informing crisis communication preparation and response through network analysis
Abstract: To test and elaborate as necessary the Social-Mediated Crisis Communication (SMCC) model’s key publics classifications (Liu et al., 2012) and to provide practical insight to public identification for crisis […]
Can World System Theory Predict News Flow on Twitter
Abstract: Social media platforms provide world governments with the opportunity to distribute news content from their broadcast channels directly to foreign publics [Wallerstein, I. (1974). The modern world system. New York: […]
Advertising on Facebook
Abstract: Facebook’s “Friends of connection” allows marketers to feature Facebookusers’ reactions (e.g., like) to brand-related contents and forward them to their Friends as advertising. The present study experimentally investigated the […]
Picture This and Take That: Strategic Crisis Visuals and Visual Social Media (VSM) in Crisis Communication
Abstract: Taking a content-form integrated approach to visuals in crisis communication, we argue that visuals play a dual-role in crisis information or crisis message design: Visuals can be both form […]
Dissecting the Root of Vaccine Misinformation on Pinterest
Abstract: This study employs a quantitative content analysis approach to the issue of vaccines, analyzing a total of 1,000 vaccine-related pins posted by four anti-vaccine organizations (Mercola, Natural News, Health […]
Important Tweets matter
Abstract: This work looks at the intersection of emotion, content, and engagement when a topic of importance is discussed on social media. Based on a conceptual framework connecting the elements […]