Social Media Archive

Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualization to credibility of social media posts

Salman Khawar, Yingdan Lu, Yilang Peng, Jiyoung Yeon (Ph.D. student) & Cuihua Shen. (2026). “Visual matters: Connecting aesthetic appeal and production quality of photos, infographics and data visualzation to credibility of social […]

“Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content Strategy, and Production Features

Yen-I Lee (PhD Alum), Louise Ying-Chia Hsu, Di Mu, and Yan Jin. (Forthcoming). “Identifying Ingredients That Make Mental Health Focused Short Videos Engaging: A Content Analysis of Source Type, Content […]

Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response Strategies

Katherine Martin-Williams (Grady M.A. student). “Crisis Communication in College Athletics: A Content Analysis of SEC Football Teams’ Response Strategies.” Accepted for presentation at the International Crisis and Risk Communication Research Conference […]

How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User Reactions

Jingyuan (Jimmy) Kong (Ph.D. student) and GuangLun Hsiang (Ph.D. student). “How Public and Private Universities Apologize in Scansis? A Content Analysis of Social Media Posts and User Reactions.” Accepted for presentation at the […]