Social Media Archive
Why Do Consumers Use Branded Mobile Apps?
Abstract: Applying Technology Acceptance Model (TAM), this study examined motivations for consumers’ use of mobile apps, and concerns arising from their actual usage. A proposed model, tested using structural equation […]
Electronic Cigarette Brand Posts on Instagram
Abstract: This study examined the relationships between endorser type (celebrities, regular people, products only) on e-cigarette Instagram brand pages, identification, source credibility, attention to social comparison, health consciousness, and SNS […]
#Blackgirlsrun
Abstract: This paper presents the case of Black Girls RUN! (BGR), an Atlanta-based organization and social movement with a grassroots and community-driven approach to changing fitness-related ideology and health outcomes […]
Effects of source credibility via social media on the risk perception and purchase intention of American millennials towards genetically modified foods
Abstract: Source credibility has been an important area of research in persuasive communications for quite some time. In the risk communication literature, source cues have been found to impact both individual […]
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands
Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their […]
Determinants of news coverage of the Syrian refugee crisis
Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian […]
Predicting Retweet Behavior in Breast Cancer Social Networks
Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided […]
Factors Affecting Production and Spread of Crisis Information during Infectious Disease Outbreaks
Abstract: How to effectively and ethically engage with publics via both traditional and social media in different types of public health risks and crises with different forms of media has […]
Social-Mediated Crisis Communication and Public Emotions
Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use
Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]