Social Media Archive
Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow Brands
Abstract: Applying uses and gratifications theory (UGT), this study examined consumers’ use of one of four social networking sites (SNSs): Facebook, Twitter, Instagram, or Snapchat, for following brands, and their […]
Determinants of news coverage of the Syrian refugee crisis
Abstract: This study employed international news flow theory to test the impact of the determinants of foreign news flow on the comprehensiveness of textual and multimedia coverage of the Syrian […]
Predicting Retweet Behavior in Breast Cancer Social Networks
Abstract: This study explored how social media, especially Twitter, serves as a viable place for communicating about cancer. Using a 2-step analytic method that combined social network analysis and computer-aided […]
Factors Affecting Production and Spread of Crisis Information during Infectious Disease Outbreaks
Abstract: How to effectively and ethically engage with publics via both traditional and social media in different types of public health risks and crises with different forms of media has […]
Social-Mediated Crisis Communication and Public Emotions
Explicating the “Like” on Facebook brand pages: The effect of intensity of Facebook use
Abstract: This study examined the relationship between the number of overall ‘likes’ and friends’ ‘likes’ on Facebook brand pages in influencing consumers’ brand attitude, brand trust, brand involvement, and purchase […]
Welcome Or Not
Abstract: The current Syrian refugee crisis has resulted in millions of Syrians fleeing their homes in search of safety and hope for their families. This flow of refugees and asylum […]
Valence-based Homophily on Twitter
Abstract: This study integrates network and content analyses to examine valence-based homophily on Twitter or the tendency for individuals to interact with those expressing similar valence. During the 2012 federal […]
Picture Perfect
Abstract: Social media drives traffic to news, but little is known about how consumers make decisions about selecting and sharing this information. In a within-subjects eye-tracking experiment, this study examined […]
Important Tweets Matter
Absract: Researchers used both content analysis and network analysis to look at the intersection of emotion, content, and engagement (RT) when a topic of importance is discussed on social media.