Social Media Archive

Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo social media activism messages

Xuerong Lu (PhD Alum), Yen-I Lee (PhD Alum), and Yan Jin. (Forthcoming). “Understanding crisis narratives with large-scale Twitter data: The role of celebrity and emotions in the virality of #MeToo […]

How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes and Purchase Intent

Nathaniel J. Evans, Delia Cristina Balaban, Brigitte Naderer, Meda Mucundorfeanu (forthcoming), “How the Impact of Social-Media Influencer Disclosures Changes Over Time: Discounting Cues and Exposure Level Can Affect Consumer Attitudes […]