Crisis Misinformation and Corrective Strategies in Social-Mediated Crisis Communication

In Social Media and Crisis Communication (2nd edition) (Eds: Y. Jin and L. Austin). Routledge.

Abstract: The social-mediated crisis communication domain is flooded with misinformation in various forms, causing misperception about a crisis and trigger negative crisis outcomes that harm organizational reputation and publics’ wellbeing. Organizations and crisis practitioners must understand the characteristics of crisis misinformation and key actors in misinformation spread on social media in order to fight misinformation via effective corrective communication. By reviewing and synthesizing misinformation and corrective communication theories and published empirical evidence that are directly relevant to social media and crisis communication, this chapter defines crisis misinformation, illustrates a typology of misinformation characteristics, identifies key actors in crisis misinformation spread, and recommends corrective communication strategies for organizations to consider in fighting misinformation in social-mediated crisis communication. Future research directions and key recommendations are made for both scholars and crisis managers in order to advance our knowledge and practice in combating crisis misinformation with enhanced effectiveness.

Yan Jin 

Related Research


Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators

Sung In Choi (PhD student), Yan Jin, and Mark Badham. (forthcoming). “Factors Influencing Americans’ Preventive Behaviours during the COVID-19 Pandemic: Lessons for Strategic Health and Risk Communicators.” Strategic Communication in a Global Crisis: National and […]

Sung In ChoiYan Jin
read more
Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC)

Xuerong Lu (PhD alum) and Yan Jin. (forthcoming). “Integrating Strategy and Dosage: A New Conceptual Formula for Overcoming Unintended Effects in Public Health Crisis Communication (PHCC).” The Handbook of Crisis Communication (2nd edition) (Eds. W. T. […]

Xuerong LuYan Jin
read more