Social Media Archive
Brand love: Teens, social media and brand activism
Lance Porter, Wenwen Jiang (Ph.D. student), Joshua Cloudy, Sanghyeon Jeon, and Ben Libon (Ph.D. student), “Brand love: Teens, social media and brand activism,” Paper to be presented at the annual […]
The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social Media
Seo, Youngji (Grady Alumni), and Hye Jin Yoon (forthcoming), “The Individual/Combined Effects and Order Effects of Fear and Humor in Sun Safety Messages on Social Media,” Journal of Social Marketing. Abstract: In […]
Navigating News-triggered Business Communication Challenges: Strategic Management of Media-Driven Brand Risk
NaYoung Song and Jim Pierpoint (Grady MA alum), “Navigating News-triggered Business Communication Challenges: Strategic Management of Media-Driven Brand Risk”, presented at 2025 Association for Business Communication (ABC) Annual International Conference […]
Brand activism: the artificial and authentic future of social media and strategic communication
Lance Porter (2025). “Brand activism: the artificial and authentic future of social media and strategic communication,” in Bowen, S. and Erzikova, E. (Eds.) Handbook of Innovations in Strategic Communication: AI, Futurism […]
Effects of visuals in solutions journalism: A social media eye-tracking experiment
Bart Wojdynski, Kyser Lough, & Sohyun Park (current Ph.D. Student) (2023, August). “Effects of visuals in solutions journalism: A social media eye-tracking experiment.” Paper accepted for presentation at the 106th Annual Association for Education […]
Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional and Behavioral Responses
Wenqing Zhao (PhD student), Xuerong Lu (PhD alum), Yan Jin, and Toni van der Meer. “Pushing Hands and Buttons: The Effects of Corporate Social Issue Stance Communication and Online Comment (In)Civility on Publics’ Emotional […]
On being human: An investigation of virtual influencers and activism
Haley Hatfield (Ph.D. student) and Aarum Youn-Heil (Ph.D. student). (2023, August 7). “On being human: An investigation of virtual influencers and activism”. Mass Communication & Society Division, Association for Education in Journalism and […]
The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance
Youngjee Ko (PhD candidate), Hanyoung Kim (PhD alum), Youngji Seo (PhD alum), Jeong-Yeob Han, Hye Jin Yoon, Jongmin Lee (PhD student) & Ja Kyung Seo (PhD student) (2023). “The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among […]
African Women in Digital Spaces: Redefining Social Movements on the Continent and in the Diaspora
Clark, M. K. & Wunpini F. Mohammed (editors) African Women in Digital Spaces: Redefining Social Movements on the Continent and in the Diaspora. Dar es Salaam: Mkuki na Nyota 2023. […]
The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse
Shira Chess (under contract). The Unseen Internet: Conjuring the Occult in 21st Century Digital Discourse. Cambridge: MIT Press. Overview: Behind the glossy sheen of slick social media influencers and corporate […]