Public Relations Archive
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]
Making sense of DEI: The construction of diversity, equity, and inclusion at public relations agencies in the United States
Abstract: This in-depth interview study captures the perspectives of DEI professionals at public relations (PR) agencies and their evolving understanding of diversity, equity, and inclusion (DEI), focusing on the relationship between […]
Leveraging the cybersecurity function to build influence and strategy: An empirical study of public relations professionals’ cybersecurity acumen
Abstract: This study investigated PR professionals’ attention to and perceptions of cybersecurity, and their involvement in handling cybersecurity incidents. Preliminary findings include that practitioners in the US and Canada did […]
Ethical challenges of digital communication in public relations: A comparative study of individual, organizational, and national factors in 52 countries
Abstract: Digital communication enables PR professionals to analyze audiences using their personal data, or to distribute messages via paid channels. Although effective, these practices are often assessed critically from an ethical […]
Examining the characteristics and virtues associated with servant leadership in public relations
Abstract: The purpose of this study is to understand the extent to which servant leadership and ethics of care are being practiced by public relations leaders. This study provides in-depth […]
Does Environmental Risk Affect Potential Tourists’ Information Seeking and Visit Intention to a Host Country? The Case of 2021 Tokyo Olympic Games in the Pandemic
Abstract: This study investigates to understand the impact of potential tourists’ risk perception on natural disaster in Japan and risk information seeking on visit intention to Japan, the Olympic Games […]
How Diverse Publics’ Perceptions of Health Information Channel Credibility and COVID-19 Risk Impacted Their Preventive Behavioral Intention: Insights from a U.S. National Survey
Abstract: Using an online survey of a representative U.S. adult sample, this study revealed how publics perceived COVID-19 risk and credibility of information channels differently, which further predicted intention to […]
Approaching the profession with ease and ethical expertise: A class project to encourage, equip, and empower students for entering the internship market
Abstract: Public relations and strategic communication are offered in communication departments with a field of study largely geared toward professional communicators. The majors place a heavy emphasis on internships which […]
Measuring the value of public relations: An international investigation of how communication practitioners view the challenge and solutions
Abstract: This research is motivated to advance our understanding of measurement challenges in communication practice and coping strategies from a global perspective. To do so, we relied on data from […]
The role of ethical leadership in building influence: Perspectives from female public relations professionals
Abstract: Practices of ethical leadership in public relations can be context-specific and they can influence organizational effectiveness. By conducting a national survey, this study examines female public relations professionals’ perspectives on […]